Wound care in Brazil is set to see continued solid retail current value growth in 2024, largely driven by increasing physical activity amongst various demographic groups, including school communities, sports enthusiasts, and the general public, many of whom are embracing a more active lifestyle post-pandemic. For instance, street running is no longer a practice restricted to athletes, and is gaining strength as a cultural and social phenomenon. Boosted in the aftermath of the pandemic by the mul

Wound care in India is expected to register high single-digit retail current value growth in 2024, significantly driven by the rising trend of online bulk purchases. Traditionally, consumers relied on offline retail stores, whereby sticking plasters/adhesive bandages and other wound care products were often purchased in minimal quantities, such as one or two pieces at a time.

In Singapore, professionals, including expatriates, are increasingly learning to balance their demanding work schedules with regular exercise routines, which has led to a surge in the consumption of wound care products. In 2024, long-distance running, including marathons, gained significant traction among professionals seeking endurance challenges. Additionally, younger consumers showed a heightened interest in events like Hyrox, a global fitness competition that combines running with functional

Wound care continued to show moderate retail value sales growth in 2024, with an ongoing decline in current volume terms. A continuous decrease in demand for sticking plasters has been the main cause of the overall decline, as these are the largest products in volume terms. As sales of wound care are widely linked to the frequency and severity of injuries, sticking plasters are usually bought on a use/need basis. Fewer injuries, longer-lasting products and consumers letting smaller injuries heal

Demand for wound care in Germany continues to grow in 2024, supported by greater participation in outdoor activities and sports. Outdoor activities are extremely popular in Germany, including an interest in running, hiking, cycling and more. This inevitably leads to an increase in cuts and abrasions, as well as blisters and similar minor ailments, benefiting all wound care types.

Demand for wound care products in Indonesia is set to see consistent growth in 2024, largely driven by the increasing physical activity among various demographic groups, including school communities, sports enthusiasts, and the general public, many of whom are embracing a more active lifestyle post-pandemic. Cities such as Jakarta and its surrounding regions have witnessed a surge in diverse fitness activities like road biking, tennis, yoga, Pilates, and competitive sports like running. Alongsid

Wound care in Romania has proven to be less dynamic than other OTC categories, despite playing a crucial role within the consumer healthcare landscape. Demand remains relatively stable from year to year, reflecting the maturity of the market. Key challenges facing the wound care sector in 2023 and 2024 include economic uncertainty, rising production costs, and intensifying competition among brands. The persistent issue of inflation in Romania continues to impact consumer spending habits, leading

Wound care in Cameroon faces a number of challenges in 2024, with the category fairly stagnant and with limited innovation. One challenge to official wound care comes from the proliferation of unlicensed drug kiosks scattered across neighbourhoods. Indeed, these outlets sell a wide range of consumer health products, from prescription medications to OTC medications. These kiosks also offer wound dressing at a very affordable fee. Therefore, this has significantly reduced the need for local consum

With the recent spike in inflation now steadily receding, total current value sales growth for wound care in North Macedonia in 2024 looks set to be down slightly on 2023. Conversely, the category is poised to record an improved performance in volume growth terms. This is partly because the easing of pricing and cost-of-living pressures has made consumers more inclined to replenish stocks of these items they keep at home or in their cars and workplaces. Following the return to pre-pandemic routi

Consumption of wound care has been falling since 2023, pushing retail volume sales into decline. There has been a notable lack of new launches, advertising and innovation by domestic players in 2024. Local manufacturers are primarily focusing on private and public hospitals in Tunisia, which generate over 80% of wound care sales. Pharmacies, para-pharmacies, and other distribution channels do not tend to attract local manufacturers.

Constant value growth for wound care in Poland is expected to be muted and volume sales are expected to fall. Wound care is seen as a staid product are with little innovation. As such, consumers are not brand loyal and value sales are generally based on price, which continues to dampen overall value sales.

Wound care sales in Switzerland continue to experience positive growth in current value terms, fuelled by increasing consumer interest in travel and tourism. Additionally, consumers are feeling less anxious about the cost of living, making them more willing to invest in wound care products. The ageing population is also driving demand for these products, as older individuals often have more sensitive skin that is prone to injuries. At the same time, there is a noticeable emphasis on maintaining

Wound care in Sweden continued to see positive, yet slower growth in retail volume terms in 2024 in line with the maturity of this category. Swedes enjoy outdoor activities and being physically active, which increases the number of small cuts and scrapes. Sticking plasters/adhesive bandages are commonly purchased for everyday use to treat these injuries. First aid kits reported slower volume growth in 2024, as these products are not purchased as regularly as “basics” such as plasters.

Wound care in Pakistan is expected to register healthy current value and volume growth in 2024. Volume growth is supported by continuing population growth. Value sales for gauze, tape and other wound care is slightly higher than sticking plasters, through sticking plasters are expected to register the highest value growth. Value sales remain negligible for first aid kits.

Wound care has seen significant fluctuation in demand since the outbreak of COVID-19, which heightened consumer interest in health, wellness and self-care. After society reopened, there was a noted increase in sporting activities and gym attendance. An increased focus on more active lifestyles has driven demand for wound care products. This has been intensified by the growing focus on beauty and physical appearance, driven further by social media’s high popularity. With many consumers making gre

Sales of wound care have been subject to the same factors as the other consumer health categories since Russia's invasion of Ukraine, in particular the decline in the population and reduced consumer spending power. Although wound care has seen strong growth in current value terms in 2024 much of this comes from rising prices with volume growth being fairly moderate. People are still not travelling much for leisure and tourism reasons while many consumers are spending more time at home due to saf

Unit prices continue to stimulate current value sales of wound care in Serbia. However, retail volume sales are recording a decline due to ongoing price sensitivity as consumers grapple with costs of living. Consumers are prioritising essential consumer health products and are choosing not to stock up on wound care unless they need it. Brand loyalty remains low in this category as consumers are looking for the best price-quality combination. There is growing attention to private label wound care

Wound care in Taiwan is poised to record only modest growth in current value terms in 2024. Economic uncertainty has led to more cautious consumer spending in discretionary areas, including perceived non-urgent healthcare products. Many consumers are prioritising affordability and opting for value-for-money wound care solutions such as generics or local brands. However, the ageing population is having a positive impact, as older adults are more prone to various kinds of minor injuries.

Wound care in Uzbekistan predominantly centres around a basic product portfolio. Due to consumers level of income, the landscape has financial limitations, leading cost-effective solutions to be widespread. As a result, the segment is marked by an absence of noteworthy advancements or diversification in product offerings. The local market remains primarily focused on addressing the fundamental needs and relatively straightforward demands of customers.

Consumers are gravitating towards more affordable wound care products, especially those in lower-income brackets. Pricing plays a significant role in purchasing decisions, with local brands like Mediplast often popular for their lower price points and wide availability in traditional retail outlets. In contrast, premium imported brands such as Elastoplast are priced significantly higher but are preferred by affluent consumers for their reputation and perceived quality. For instance, Mediplast ga

The increasing popularity of self-medication and the convenience trend is positively impacting the performance of wound care in Slovenia in 2024. Consumer demand is stable despite demographic challenges and stagnant

Although demand for wound care in South Africa, which is dominated by sticking plasters/adhesive bandages, continues to rise in 2024, it remains a small category within consumer health. Many local consumers of wound care consider it a non-essential purchase, and therefore they rarely buy these products as part of their monthly grocery shop. Wound care is rarely bought in high volumes or even on a regular basis, with many consumers purchasing these products as and when the need arises, such as af

Wound care is witnessing retail volume sales decline in Latvia, with consumers continuing to favour cost-effective options. Private label products have been gaining popularity as consumers look to economise, as they are considered good quality among Latvians and offer good value for money. Livsane and Jonax private label products from retailers Benu and Meness Aptieka respectively are seeing retail value share rise in 2024. Although the quality of their products is recognised and appreciated by

Wound care is set to record double-digit retail value sales in 2024, benefiting from the change in the Argentina exchange rate. From February 2024, this immediately impacted prices and led to a decline in small-scale smuggling that bought products from Argentina to Uruguay. As price points in Argentina are no longer cheaper, the consumer in 2024 is buying their goods, including wound care, from local retailers. However, consumers are becoming more price-sensitive, with inflation rates being high