Wound care is expected to see slow and steady retail volume growth rates and slightly stronger current value growth rates in Brazil throughout the forecast period. There are a rising number of consumers actively engaging in activities such as sports and fitness, which can often result in minor injuries.
The latest edition of the Brazilian Demographic Census took place in 2022, and the preliminary data, made available by the Instituto Brasileiro de Geografia e Estatística (IBGE), show a reduction in population growth. It is important to remember that the mortality transition in Brazil began almost 100 years ago, and the widespread decline in fertility occurred 60 years ago.
As sustainability becomes a key focus worldwide, the demand for environmentally responsible products is growing in wound care, and may also find significant space in the Brazilian market. Johnson & Johnson’s Band-Aid brand therefore incorporates 30% recycled paper in its packaging, and is committed to achieving 100% sustainable energy in its operation by 2030.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsThis report originates from Passport, our Wound Care research and analysis database.
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