Despite consumers prioritising essential needs towards the end of the review period as a result of inflationary pressures on their disposable incomes and budgets, demand for wound care is expected to continue growing over the forecast period, with retail volume growth outperforming the review period average across the category. Increasing awareness of the importance of cleaning wounds with hygienic solutions and keeping them covered to reduce exposure to dirt and germs, will likely encourage more consumers to consider wound care in the future.
Depending on the outlook for the local economy over the forecast period, some consumers’ budgets will remain under pressure, and thus they will reduce their discretionary purchases. Many consumers regard wound care as a non-essential item with such products rarely featuring in their monthly shops.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsThis report originates from Passport, our Wound Care research and analysis database.
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