As the wound care landscape already records a high per capita sales level, the category is set to record small growth over the forecast period. Sales of first aid kits will remain stable but mainly limited to replacement purchases, while sticking plasters and gauze, tape and other wound care expected to record slight year-on-year growth.
A highly diverse selection and variety of products are on offer in wound care, including different shapes, sizes, colours and uses, with strong adhesives, antiallergic features, antiseptic functions, healing lotions and breathability innovation across the next five years is limited. As such, major changes in growth are not expected.
Beauty and personal care retailers offer many different wound care products, especially sticking plasters. Leading retailers, such as DM, tend to provide a large portfolio of brands and private label products, with private labels offering a strong variety and similar sophistication level to branded goods.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsThis report originates from Passport, our Wound Care research and analysis database.
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