After a strong increase in prices in 2023, the prices of milk in India have continued to rise in 2024, due to increased production costs, such as the rising prices of cattle feed. Leading players in the industry have already hiked prices by 5%, with more price rises expected. 2024 also saw a higher number of heatwaves across the country compared with 2024, which has impacted the production of milk in the country, therefore also impacting prices. Nevertheless, growth is expected for drinking milk

In the first quarter of 2024, Rio Grande do Sul, the southernmost state of Brazil, saw one of the biggest natural disasters in the history of the country. The state experienced heavy rain and flooding, leaving most municipalities underwater, and many thousands of households displaced. The reason for this is that Brazil has been experiencing increasing impacts from La Ninã and El Niño, with the latter dictating weather patterns in 2024. Flooding impacted both crops and cattle, and hit the product

Due to challenges related to low birth rates and an ageing population, the retail demand for drinking milk products in South Korea is generally declining. The shrinking size of the category, which primarily targets children and adolescents, reflects changes in population structure. Additionally, recent inflation has negatively impacted household consumption sentiment, further contributing to the decline in milk sales.

Over the past four years of the review period, the average unit price of drinking milk products in Peru has faced accumulated inflation growth of nearly 20%, leading to stagnant demand as consumers have had to adjust their budgets due to falling disposable incomes.

Following the Russian invasion of Ukraine, the dairy industry in Slovenia encountered significant challenges, including rising production and energy costs, as well as supply chain disruptions. These disruptions affected the availability of raw materials, such as fertilisers, essential for dairy production and farming processes. In response, leading manufacturers resorted to price increases to mitigate the financial strain. However, by 2024, these price increases have subsided as the inflationary

Drinking milk products in Sweden is facing maturity in 2024. Further, the category is dealing with intensified competition from plant-based milks, with the latter seeing sales driven by novelty value, innovation and rising environmental consciousness. In 2023, Normejerier closed down its Luleå dairy, stating reduced local milk consumption as the reason, in the face of still-high production costs which continue to increase. Profitability is thus under pressure, and Normejerier has been grappling

Overall, drinking milk products in Canada is projected to register a further decline in retail volume and current value sales in 2024. While there are bright spots in growth terms within the category, most notably dairy only flavoured milk drinks, the declines in retail volume and current value sales of milk are weighing heavily on drinking milk products overall. Consumers no longer perceive milk as must-have in terms of their essential nutrition list. This perception has been consolidated after

Amid soaring prices, drinking milk products in Kenya have been undermined by a strong drop in milk consumption since 2022. For example, the Kenya National Bureau of Statistics (KNBS) reported a decline in milk consumption between January and June 2023. High sugar costs, reaching over KES500.00 per 2kg pack, led households to tighten budgets, impacting overall consumption habits. The reduced milk intake mirrors the economic strain on households, highlighting dairy's sensitivity to price fluctuati

Drinking milk in Uzbekistan is expected to register both healthy constant value and volume growth, in spite of continuing high inflation. Population growth, as well as a growing economy, supports sales. Shelf stable milk continues to dominate volume sales and also is expected to register higher volume growth. Limited distribution and lack of cold storage continues to undermine growth of fresh milk. Flavoured milk drinks is expected to be the best performer in terms of value growth, though this i

Drinking milk products is seeing declining retail value sales in 2024, while retail volume maintains small, positive, baseline volume growth. It is noted that product innovation is particularly important in drinking milk products, alongside strong marketing support and promotional activities. For example, as seen with Danone expanding into new areas with its assortment of functional products. These include the YoPRO Protein Shake, which contains 15g of protein, is low in fat, and features no add

Prices of drinking milk products have stabilised after sharp price rises in 2022 and 2023, respectively. Those increases were driven primarily by a deficient local production of milk which stands at around 120,000 tons annually, difficulties in accessing dairy genetic material, insufficient support for dairy producers and difficulties in accessing inputs and appropriate financing. Currently, the production volume of fresh milk is up by 5%, after three years of executing a plan to boost the local

Following healthy retail volume growth through the review period, drinking milk products in Malaysia is projected to see stabilisation in 2024, with a slight overall drop in demand. The average retail current unit price of drinking milk products is predicted to grow at a faster rate in 2024, compared to the earlier years of the review period. Rising costs set back profits, with growing dairy raw material prices further exacerbated by Malaysia’s import reliance and the weakening of the local curr

The performance of drinking milk products in Serbia in 2024 has been marked by a decline in volume sales alongside a significant increase in unit prices. For many local producers, the production of drinking milk products has become increasingly unprofitable, leading them to shift their focus towards other dairy products with higher profit margins. The major consumers of milk in Serbia continue to be low-income households, who are particularly sensitive to price changes, further complicating the

Despite continued cost-of-living challenges and impaired consumer confidence in 2024, overall drinking milk products is set to continue to experience positive retail volume and current value gains in the Philippines. There is a strongly skewed preference for shelf stable milk over fresh milk in the country, due to its relative affordability, longer shelf life, wide distribution, and availability in both urban and rural areas. Shelf stable milk is anticipated to continue to be led by Nestle SA’s

Grocery retailers are concentrating on offering consumers the lowest possible prices for essential items such as drinking milk products in South Africa, as food costs have been skyrocketing. This leaves farmers and producers with little room to raise their prices, even as the cost of manufacturing increases. Additionally, load shedding (rolling blackouts) has forced manufacturers to invest in backup power supplies in an attempt to address the spoilage of milk that cannot be processed in time.

Domestic company Société Tunisienne des Industries Alimentaires STIAL continues to dominate sales of flavoured milk drinks in Tunisia in 2024 with it reporting a further increase in its value share. The company offers Tunisian consumers four different brands to choose from with Centrale Laitière de Mahdia Vitalait SA being the only other player to offer significant competition in the category with its Vitalio brand. Tunisienne des Industries Alimentaires STIAL’s category leadership is due to its

After two consecutive years of negative retail volume growth, drinking milk products in Turkey is projected to see a strong rebound in demand in 2024. While still fast, the rise in the average retail current unit price is slowing in the final year of the review period. Moreover, interest has been stimulated by new product developments in 2024. One significant new launch concerns Ak Gida’s release of a probiotic beverage under Içim, positioned as containing 3-times more probiotics in three 250ml

With the pandemic over consumers have been returning to convenience stores to buy fresh milk with there being no need for bulk purchases at supermarkets or hypermarkets anymore. Consumers have been shifting back to their pre-pandemic preference for smaller pack sizes that help avoid waste, which has led to sales of fresh milk stagnating in retail volume terms in 2024. Another reason for sales of fresh milk stagnating is due to strong cross-category competition from plant-based milk, shelf stable

In 2024, Olper’s has solidified its position as a leader in drinking milk products in Pakistan. The brand's extensive distribution network, consistent product quality, and innovative marketing strategies have been instrumental in its ascendance to the top. Olper’s has effectively positioned itself by emphasising health and nutrition, offering a diverse product portfolio that includes both fortified and flavoured milk varieties. This strategy has resonated particularly well with health-conscious

Drinking milk is expected to register healthy current value and volume growth in Guatemala in 2024. With consumers being price sensitive, both powder milk and shelf stable milk are much more popular than fresh milk. Also, given the importance of the traditional channel within the Guatemalan retail landscape, an advantage of powder milk is it does not have the same cold chain and storage requirements as fresh drinking milk, or even shelf stable milk, as local neighbourhood stores do not always ha

In 2024, the sales of drinking milk products in Uruguay are expected to continue their contraction in retail volume terms, consistent with the trend observed during the latter years of the review period. This decline can be attributed to two key factors. Firstly, Uruguay’s per capita consumption of drinking milk products is exceedingly high, more than double the average in Latin America, which limits further market penetration. Secondly, demographic trends have not supported sustained consumptio

The Moroccan market for drinking milk products is expected to decline in retail volume terms in 2024, continuing the trend of the previous year. Soaring costs for imported feed, combined with severe drought conditions that have diminished the quality and availability of grazing lands, have compelled many breeders to cull their dairy cows to mitigate losses, resulting in a drop in local milk production. This reduced supply, coupled with rising prices, has put additional strain on an already price

In 2024, drinking milk products in Nigeria continue to see a decline in volume sales following a similar trend in 2022 and 2023. The sharp increases in unit prices, driven by the rise in import taxes, cost of raw materials, and the depreciation of the local currency, have significantly impacted consumer behaviour. Many consumers have responded to these price hikes by opting for cheaper substitutes, such as coffee whiteners, which are perceived as an affordable alternative to powdered milk. The a

Sales of cow’s milk have benefited from consumers shifting away from the grey market and towards formal sales. Manufacturing of raw milk by households in rural areas is decreasing as it has become unprofitable due to there being fewer cows and therefore less milk to be sold directly to neighbours or to be consumed by themselves for their own personal consumption. This has pushed consumers to switch to purchasing their cow’s milk in stores.