In the short term, the category is expected to see the further emergence of premium milk products made from A2 milk. As consumers increasingly prioritise their health and wellness, A2 milk, which contains only the A2 beta-casein protein, offers a gentler alternative for those who are lactose intolerant or sensitive to conventional A1 milk.
As South Korea faces challenges related to low birth rates and an ageing population, the dairy industry is poised to adapt its marketing strategies and product offerings to cater for a broader demographic. Traditionally, drinking milk products in the local market has focused on younger consumers, particularly children, promoting products such as flavoured milk drinks and fortified options.
As South Korea prepares for the tariff elimination set for 2026, the expected influx of drinking milk products from the US and the EU is likely to have a significant impact on the domestic dairy industry, especially shelf stable milk. This shift in trade policy will not only increase the availability of imported milk but also introduce competitive pricing pressures on local producers.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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