Value sales of sugar confectionery will remain positive in Canada in 2025, while volume growth outperforms value. Sugar confectionery in Canada is experiencing significant price promotions as retailers attempt to offset sales declines in chocolate caused by price increases. Retailers are targeting indulgent occasions through promotional pricing of sugar confectionery, resulting in volume growth despite a slight slowdown in retail value sales due to lower average prices.

Value sales of chocolate confectionery are set to grow in 2025, primarily due to increased unit prices. The category is expected to continue the same trend observed in 2023 and 2024, with high price inflation leading to declines in retail volume, while supporting modest but positive value growth. Countlines remains the largest category, set to follow the overarching trend of negative volume sales, but positive value growth.

Value sales of gum is set to increase in Canada in 2025, however, value growth will be weaker than in 2024. This slowdown is largely attributed to the slower growth in unit prices. Companies such as Mars Wrigley are investing significantly in new product development, with Mars introducing new flavours to its Excel brand in an effort to stimulate demand. However, the category as a whole is facing strong competition from other sugar confectionery segments, particularly mints, which continue to gai

Sweet biscuits, snack bars and fruit snacks, are set to record positive retail value growth in Canada in 2025, in addition to positive volume growth. The unusually high food inflation experienced throughout 2023 and much of 2024 significantly eroded volume sales the category, even as retail value sales remained elevated. Although inflationary pressures began to ease in late 2024 and into 2025, price levels have remained high. In categories such as cookies and chocolate-coated biscuits, soaring g

Retail value sales of savoury snacks are set to rise in Canada in 2025. The unusually high rate of food inflation in Canada during 2023 and the early part of 2024 emerged as the single most significant factor contributing to weakened volume sales in savoury snacks during those years. Although inflationary pressures have since eased, overall price levels remain elevated, and a strong recovery in volume sales has yet to materialise in 2025.

In 2025, retail value growth for snacks in Canada is set to remain positive, however, volume growth will remain subdued compared to the review period. These results will be due to several key factors. Population growth has slowed significantly, returning to around 1% after peaking near 3% in 2022 and 2023, thereby limiting the natural expansion of consumer demand. While inflation has eased in late 2024 and early 2025, overall price levels remain high, continuing to impact household budgets. Addi

In 2025, ice cream value sales in Canada are improving compared to 2024. Take-home ice cream is the largest category, with value growth set to rise. Several key factors are contributing to the current dynamics of ice cream in Canada. Firstly, from a volume perspective, there has been a noticeable rise in off-season consumption, particularly during the year-end holiday period around Christmas, complementing the traditionally strong peak season spanning late spring, summer, and early autumn.

Cigarette sales remained in a decline in Canada in 2024, due to the ongoing trends towards smoking cessation. Social attitudes towards smoking, and cigarettes in particular, are negative, and the government is pushing for new warnings about the dangers of smoking.

Tobacco remained in a decline in Canada in 2024, due to the ongoing trends towards smoking cessation. Social attitudes towards cigarettes, in particular, are negative, and the government is pushing for new warnings about the dangers of smoking. For example, Canada was the first country to require health warnings directly on individual cigarettes. In April 2024, a 31 July 2024 deadline was set for tobacco companies to ensure all their King Size cigarettes depict these new warnings, which are six

Cigars, cigarillos, and smoking tobacco is a category which faced the same downwards pressures as cigarettes in Canada in 2024. Within this, smoking tobacco saw the steepest volume decline in 2024, with declines in cigars and cigarillos similar, albeit with cigars slightly worse off than cigarillos. Value sales are also in a decline, albeit at less steep levels.

E-vapour products and heated tobacco saw positive volume growth in Canada in 2024, while smokeless tobacco decreased. Consumers perceive e-vapour products and heated tobacco as “less harmful”, even though this is a debatable belief. Iqos VEEV from Philip Morris International Inc (PMI) (GBO) (Rothmans Benson & Hedges Inc in Canada) remains niche in the country, although it is slowly gaining traction. Meanwhile, closed vaping pod systems are gaining share since disposable vapes were affected by ba

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Spirits are facing the brunt of the no-alcohol trends in Canada, thus, sales saw an ongoing slump in 2024. Indeed, since spirits have a high ABV, such options are facing notable challenges due to the overall decline in alcohol consumption. Indeed, especially the younger adult generations are becoming increasingly conscious of the harmful effects of alcohol and are opting for alcohol-free lifestyles.

Alcoholic drinks continued to see a decline in Canada in 2024, with volume remaining in a negative digit slump and value sales small. The overall decline in alcohol consumption is the primary reason for this, as more consumers, especially in the younger adult generations, are now conscious of alcohol’s harmful effects on the health, which goes hand-in-hand with the rising trends around health consciousness in general. More so, the act of saying no to alcoholic drinks in social situations is beco

Wine sales faced challenges in Canada in 2024, due to changing consumer trends and climate factors which are affecting food crops. In early 2024, Okanagan Valley of British Columbia experienced a drastically cold weather spell, causing severe damage to grapevines and, thus, affecting wine production for the majority of the year. In addition to this, droughts, extreme heat during summers, and wildfires also continue to pose a threat to the industry.

Cider/perry remained in a slump in Canada in 2024, due to the overarching trends impacting the consumption of alcohol, alongside competition from other categories such as RTDs and non-alcoholic variants. The younger adult generations, in particular, are embracing sober lifestyles, placing downwards pressure on many alcoholic drinks, including cider/perry. Due to these dynamics, players in cider/perry have not been investing in new product developments as they do not see it as a lucrative activit

Total volume sales of beer remained in a negative slump in Canada in 2024, due to overall trends affecting alcohol consumption. Notably, beer is facing rising competition from RTDs and non-alcoholic alternatives. Within this environment, players are attempting to revitalise sales through targeted product launches, such as seen with Carlsberg Canada's 1664 Rosé and Molson Coors' Madrí Excepcional, although these initiatives have yet to reverse the overall decline.

RTDs was the winner in alcoholic drinks in Canada in 2024, seeing healthy positive growth. RTDs enjoy great popularity among younger generations of adults, who can relate to their unique appeal. Moreover, the category is providing multiple opportunities for innovation, whether in flavours, non-alcoholic variants, or collaborations — for example as seen with Absolut Vodka’s collaboration with Ocean Spray to launch Absolut Ocean Spray Vodka Cranberry

Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.

Retail current value sales of spectacles in Canada are projected to increase healthily over 2025, albeit at a slower rate than in 2024. The category benefits from tailwinds of immigration-driven population growth, as well as an ageing population trend, which spurs higher demand for functional products, such as progressive lenses for presbyopia. Growth is also stimulated by the expansion of eyewear players, including value for money enterprises like Specsavers and high-end brands like Oliver Peop

Retail current value sales of eyewear in Canada are projected to see a further, if moderate, rise over 2025. The growth in contact lenses and solutions and spectacles is supported by tailwinds from the ageing population trend, which increases the demand for presbyopia eye health solutions, immigration-driven population growth, which spurs the general demand for eyewear, and the rising demand for myopia control products. On the other hand, headwinds from more guarded discretionary consumer spendi

Retail current value sales of contact lenses and solutions in Canada are projected to rise over 2025, albeit moderately after fast growth in 2024. Daily disposable lenses (DD) is expected to see strong growth as the consumer uptake is robust for convenience reasons. However, frequent replacement lenses (FRP) is set to post a similar increase to DD. Brand owners have been active with innovative products. For example, in late 2024, Alcon Canada launched TOTAL30 Multifocal in Canada, positioned as

Retail volume and current value sales of sunglasses are projected to continue to decrease strongly in 2025. Like other eyewear categories, sunglasses benefits as the tailwinds of immigration-driven population growth and an ageing population trend support more prescription sales of sunglasses. Similarly, it also gains momentum from the expansion of luxury brands, with, for example, Gucci and Oliver Peoples creating more consumer choice. However, headwinds from the higher cost-of-living and the an

The briefing examines how the business services industry is performing globally and in the largest countries in terms of business services output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability and number of companies.