Drinking milk products in India is expected to maintain solid growth in the forecast period in both retail volume and current value terms. For Indians, milk is a staple food, and consumers tend to consume it multiple times a day.
While sales of packaged milk are anticipated to continue to grow at a rapid pace in the forecast period, due to wide availability, accessibility, and affordability, unpackaged milk is still a major industry in India, and is especially predominant in rural areas of the country. Given the increasing cases of adulteration in packaged milk, some consumers even in urban areas of the country are looking out for options to procure milk from local farmers and breeders, which will challenge the growth of packaged milk.
Retail e-commerce is gaining prominence as a distribution channel for milk, along with the rise of quick commerce players such as Swiggy Instamart, Zepto, and BigBasket, and also due to an increasing number of D2C brands. D2C brands offer flexible subscription plans to consumers, making the shopping process more convenient.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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