To gain a competitive edge and accelerate growth, companies must focus on understanding their target consumers. This report provides insights into seven consumer types, helping businesses refine their strategies to align with prevailing consumer values, priorities, and preferences. By leveraging these insights, companies can drive optimal growth and innovation, positioning themselves ahead of competitors.

This report summarises the findings from the Voice of the Consumer: Digital Survey, conducted in March and April 2024. This annual survey, which measures the attitudes towards digital commerce of 20,000 consumers around the globe, examines how new technologies are influencing consumer behaviour. Key areas of exploration include shopper engagement, the path to purchase, delivery and fulfilment, and privacy.

This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and international expansion. The report showcases top retailers and focuses on consumer preferences, product expansion and seamless shopping experiences. It also examines the competitive landscape and how small brands can leverage e-commerce post-pandemic. As a leading e-commerce region, this report is vital reading for both regional and global player

New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to map the future of retail. To guide the retail industry through this reinvention, Euromonitor partnered with the National Retail Federation (NRF) on an abbreviated version of this report, which was published externally.

This briefing assesses the global on-demand delivery landscape, with a focus on the strategies that delivery players are using to navigate the complex macroeconomic, competitive and regulatory environments to achieve operational sustainability and growth in the wake of the pandemic. The report includes profiles of the following delivery platforms: Deliveroo, Delivery Hero, DoorDash, Getir, GoFood/GoMart, Grab, iFood, Instacart, Just Eat Takeaway.com, Meituan, Rappi, Uber Eats, Yogiyo and Zomato.

This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for price stabilisation. Slower income growth also undermine consumer purchasing power, while persistent inflationary pressures encourage central banks to maintain tighter monetary policies.

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition touch on topics such as generative AI, recommerce, online budget hacks, the popular social network TikTok and product returns.

This briefing explores the forces driving apparel demand and supply in Sub-Saharan Africa, which has historically been a protected market, with tariffs, quotas and bans. It discusses how market routes, supply chains and competition have evolved. A one-size-fits-all approach will not suffice, given diverse consumer segments, from budget to luxury. The report aims to illuminate this diversity and guide industry players in identifying target markets for tailored strategies.

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This briefing explores the impact of the societal disruptions and shortlists prospects for companies that act proactively and address the disruptions holistically and early on.

This report summarises findings from the Voice of the Consumer: Digital Survey, which was fielded in March and April 2023. This annual survey of 20,000 consumers explores how new technologies are changing how and where consumers shop. Key topics of exploration include shopper engagement, path to purchase, delivery and fulfilment, and privacy.

The report analyses the economic state of Sub-Saharan Africa. It seeks to assess the opportunities in the region against the backdrop of its young, large and fast-growing population, as well as the bottlenecks Sub-Saharan Africa faces, including widespread corruption, infrastructure challenges and skills shortages. It ends with some key business takeaways for Sub-Saharan Africa and concludes on the region’s potential as a rising global economic frontier.

As the world emerges from the COVID-19 pandemic, online marketplaces are well-placed to continue their run of success in the dynamic e-commerce channel. This briefing analyses two major trends (Logistics and Unique Selling Proposition (USP)) that are guiding successful marketplace strategies today through the lens of five selected online marketplace platforms: Allegro, Amazon, Falabella, JD.com and Lazada.

Early digital banks in East and South Asia have generated profits. Their success in both developed and emerging markets is a good reference for new digital banks, especially in Southeast Asia. However, a few digital banks in Australia have failed. Their lack of ecosystem partnerships and focus on pricing incentives are also lessons for peers in what to avoid.

Consumer mobility is evolving as urbanisation, sustainability and growing technological savviness are driving demand for travel supported by dynamic payment solutions. Euromonitor International introduces the Digital Payments in Mobility Index to rank 29 countries across four key pillars: Market Potential, Digital Readiness, Payment Readiness and Consumer Potential. The index unveils the best and worst countries and offers a snapshot of their historic, and future performance.

Technological advances in 2022 will continue to reshape shopping behaviour for digitally-savvy consumers. This report explores the top five tech-driven trends expected to reshape commerce the most in the year ahead. Some of the trends included in this report’s edition touch on topics such as the post-pandemic consumer, the metaverse, sustainability, loyalty, last mile delivery and collection and quick commerce.

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is responding across consumer markets and geographies and the long-term impact.

Euromonitor International’s Commerce 2040 series outlines a vision for how consumers might shop in two decades. This report focues on how retail is evolving and considers the competing forces that will influence how shopping behaviour both online and in store will evolve in the years to come. By depicting this long-term view, companies can take meaningful action today to adapt to the changing retail landscape in the digital era.

Euromonitor International’s Commerce 2040 series outlines a vision for how consumers might shop in two decades. This report focuses on how the competing forces that are reshaping retail will impact the future of the store. In particular, the shift towards e-commerce is forcing retailers and brands to rethink the purpose and use of stores. By depicting this long-term view, companies can take meaningful action today to adapt to the changing retail landscape in the digital era.

Euromonitor International’s Commerce 2040 series outlines a vision for how consumers might shop in two decades. This report focues on how retail is evolving and considers the competing forces that will influence how shopping behaviour both online and in store will evolve in the years to come. By depicting this long-term view, companies can take meaningful action today to adapt to the changing retail landscape in the digital era.

At the time of writing this report, Australia faces a second wave of COVID-19 infections, resulting in major lockdowns across the most populous states, significantly impacting businesses and consumers. The impact of COVID-19 has resulted in significant changes in consumer priorities and spending criteria, and led to new values. This report identifies the major shifts and explores what changes are here to stay well past the COVID-19 period.

Last mile delivery platforms have disrupted shopping patterns and channels, particularly for grocery categories. Despite their growth, questions about their ability to achieve profitability remain. This briefing includes an overview of trends in last mile delivery and profiles on the following companies: Airtasker, Cornershop, GoGoX, Go Send, HappyFresh, Hepsiexpress, Igoods.ru, Inabuggy, Instacart, Instashop, Lalamove, Nana Direct, Everli and Zásilkovna.

As the pandemic accelerated digital streaming service consumption, the launch and expansion of new platforms continued, leading to intensified competition in which novelty has become a key differentiator. This briefing includes profiles of the following companies: Apple Music, Apple TV+, Amazon Prime Video, BluTV, DAZN, Disney+, Disney+Hotstar, Icflix, Molotov, Netflix, QQ Music, Rakuten TV, Spotify, Stan, StarzPlay and others.

Stores continue to invest in systems that make buying easier, more convenient, frictionless, while e-commerce players are expanding their shopping capabilities, helping consumers to find better, more targeted products. In the process, these two worlds are converging. This report discusses the challenges and opportunities created by these channel shifts, while exploring the broader impact to the retail industry.

Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as they came into greater contact with them in 2020 due to Coronavirus (COVID-19). This shift is not expected to be a temporary trend during the pandemicbut will help accelerate digitalisation, particularly with the arrival of 5G on the horizon.