Flexible plastic recorded dynamic growth in laundry care packaging in 2023, which is expected to continue over the forecast period. It was performing strongly in powder detergents and detergent tablets. This trend is noteworthy as it goes against the broader global movement towards sustainable packaging solutions. Flexible plastic is considered the go-to pack type for powder detergents due to its cost-effectiveness, convenience and storage efficiency. It is lightweight, easy to handle and can be

HDPE bottles continued to gain share in laundry detergent packaging in 2023, with more consumers opting for automatic washing machines over hand washing. These bottles are ideal for the liquid detergents used in these machines, providing durable and leak-resistant packaging that offers robust protection against moisture and light. HDPE bottles were also recording unit volume growth in fabric softeners, strengthening their position in overall laundry care packaging. Their recyclability and eco-fr

While folding cartons remain the leading pack type in the category, blister and strip packs continued to gain unit volume share in insecticide baits in 2023. Blister and strip packs offer a more user-friendly experience, allowing for precise dosage and easier handling, which is particularly valuable for consumers seeking effective pest control with minimal effort. This packaging format also provides better protection against environmental factors, such as moisture and air, thereby extending the

The home care packaging market was showing signs of recovery in 2023, with retail unit volumes increasing by 3% on the previous year. However, this relatively modest growth comes after the significant decline of 25% seen in 2022, caused by the start of the war in Ukraine, which severely disrupted the market. This modest growth indicates a stabilisation in consumer demand and market conditions in 2023 following the steep decline recorded in the previous year. While home care packaging’s retail vo

In Sweden, household awareness of sustainability is very prominent, and industry players looking to address these sustainability concerns are driving innovation in laundry care packaging. Players are increasingly focusing on providing eco-friendly and sustainable packaging to meet these concerns. In 2022, for example, Grumme liquid laundry detergent was relaunched in cardboard packaging comprised of over 90% renewable materials along with a cork closure made from wood-based materials and residua

The retail unit volumes of HDPE bottles continued to hold the biggest share in overall home care products in the US in 2023. The preference for HDPE bottles can be attributed to their practicality and user-friendliness in dispensing home care products. These bottles can be designed with convenient features, such as handles, spouts or spray nozzles. In addition, the appearance of HDPE packaging can influence customer perception, with a variety of colours, finishes and branding options possible to

In Thailand’s home care packaging landscape, laundry care is seeing a shift from traditional larger pack sizes towards smaller pack sizes like 60g, 90g, 100g or 125g. Thailand’s evolving demographic trends, including smaller household sizes and increasing urbanisation, are influencing consumer preferences towards more compact and affordable packaging options. Changing consumer lifestyles and heightened price sensitivity are also driving the preference for smaller pack sizes that offer convenienc

The HDPE bottle continued to be the most-used pack type in the UK’s home care market in 2023. This was because HDPE bottles have a versatile range of applications across the home care industry, serving as an ideal packaging material for various different types of product. HDPE bottles completely dominate the packaging unit volumes used in the toilet liquids/foam and bleach categories, for example. HDPE bottles are a popular choice for packaging home care products due to their practicality and us

In 2023, HDPE bottles overtook other plastic jars to become the leading pack type for shoe polish in Turkey, with further share gains expected in unit volume terms over the forecast period. HDPE bottles are seen as providing greater convenience for applying shoe polish directly to the footwear. The squeezable nature of HDPE bottles helps in controlled and easy dispensing of the product. They are also resistant to chemicals, which are commonly found in shoe polish formulations. The leading brands

Automatic dishwashing tablets are a popular category in Vietnamese home care as they provide extra value, including built-in polishing and water-softening features, while also being more convenient for daily usage. Folding cartons and plastic pouches are the commonly used pack types for these products as they are sustainable, lightweight and easy to transport. Liquid detergents in laundry care is another category recording healthy annual growth rates. This is benefiting the key pack types used i

Although metal aerosol cans continue to be the leading pack type in spray/aerosol insecticides in Poland, HDPE bottles have been gaining share in recent years and were recording particularly strong growth in 2023. This is due to the increasing popularity of non-toxic insecticides, which are water based and safe for humans as well as animals. They are popular for both in-home as well as garden use. Companies like Resolva and Repellshield package their insecticides in HDPE bottles, which can be re

The most popular pack type for laundry care products in South Korea is HDPE bottles, leading categories like liquid detergents and laundry aids. HDPE is generally resistant to chemicals, making it an ideal choice for laundry care products, as they often contain chemicals. HDPE bottles are versatile and can be produced in a variety of sizes and shapes to accommodate different pack sizes. In addition, they can be designed with features like resealable closures and dispensing mechanisms, making the

Flexible plastic continued to account for the vast majority of the packaging unit volumes used in the home care industry in the Philippines in 2023. Flexible plastic has also been seeing strong growth as the country has been experiencing high inflation of late, which saw players within the industry opting for cheaper packaging materials, such as flexible plastic, to house their home care products. Other factors benefitting this packaging format are its lightweight and durable nature, which makes

HDPE bottles, already the leading pack type in the industry, have been gaining further share in the home care market in South Africa in recent years, driven, in part, by the increasing adoption of e-commerce. As more consumers turn to online shopping for its convenience, the demand for durable and reliable packaging has increased. HDPE is particularly well-suited to this trend due to its robust nature, which ensures that products can withstand the rigours of shipping and handling. Local brands s

Within the Romanian home care market, HDPE bottles continued to be the most widely-used packaging format in unit volume terms in 2023. These high-density polyethylene containers offer a combination of durability and chemical resistance. Brands such as Perfect Clean or Gospodina use HDPE bottles for packaging their extensive range of household cleaning products. For a wide range of products, including liquid detergents, disinfectants or surface cleaners, HDPE ensures product integrity during stor

Although HDPE bottles remain the leading pack type in the category, folding cartons continued to gain share in toilet care in 2023. This growth, which was being seen throughout the review period, is being driven by a combination of consumer preferences and industry strategies. Post-pandemic, there has been an increasing shift towards sustainability, with consumers favouring eco-friendly packaging solutions. Folding cartons, being recyclable and made from renewable resources, align with this tren

Folding cartons recorded another year of very strong growth in liquid tablet detergents in 2023, driven by the launch of a new product in this pack type. Ariel introduced a new product in liquid tablet detergents in Ecoclic recyclable folding cartons, marking a significant improvement in sustainability compared to the previous plastic packaging. The Ecoclic box is made from FSC-certified materials, ensuring that the cardboard is sourced from well-managed forests and recycled materials, which the

As the world opened up again post-pandemic in 2022, home care packaging saw a decline due to a reduced focus on cleaning and disinfecting frequently in consumers’ homes, with people reverting to their pre-pandemic cleaning habits. There had also already been something of a correction in demand in 2021, with unit volumes falling in this year, after the major sales spike seen in 2020. However, home care packaging returned to recording positive growth in its unit volumes in 2023, helped by having s

The usage of plastic pouches in home care packaging continued to decline in Japan in 2023, with this being a trend that started in 2021. This is primarily being driven by the growing demand for eco-friendly and sustainable packaging solutions. Japanese consumers are increasingly conscious of the environmental impact of plastic waste and prefer packaging materials that are recyclable or biodegradable. In addition, the Japanese government has implemented stricter regulations on plastic packaging t

In 2023, metal aerosol cans continued to take unit volume share from leading pack type folding cartons in home insecticides packaging. Metal aerosol cans, which are the only pack type used in spray/aerosol insecticides, are strong and can safely contain the pressurised content present in such insecticides, preventing leaks or bursts. They are also resistant to the chemicals commonly found in insecticides, ensuring that the can maintains its integrity and the product remains effective. These cans

In 2023, flexible plastic and blister and strip packs continued to be the most popular pack types for air care products in Malaysia. This was primarily due to the country’s hot and humid climate and specific consumer preferences. Flexible plastic packaging, favoured by brands such as Ambi Pur and Glade, is lightweight and versatile, allowing for a variety of shapes and sizes that can fit into small spaces and provide portability, essential for the Malaysian lifestyle. The humid climate in Malays

PET bottles continue to be the most popular pack type for laundry care products in Germany, and were also gaining share in this category in 2023, which is expected to continue over the forecast period. PET bottles are generally non-reactive and are compatible with a wide range of substances, including most chemicals used in laundry care products. They are also very convenient to use as they generally come with features like grips, handles and ergonomic designs. PET is an almost infinitely recycl

PET packaging is gaining share in home care packaging in Italy, driven primarily by its adoption in laundry care. While HDPE bottles continue to be the leading pack type, PET bottles and, in particular, PET jars, albeit for the latter from a still very small base, having been gaining share in laundry care due to several factors. The high recyclability of PET meets the rising consumer demand for sustainable packaging solutions and complies with stringent regulatory requirements aimed at reducing

The last couple of years, including 2023, have seen HDPE bottles gaining pack type share in hand dishwashing in Canada, driven by their durability and rigidity. Unlike some other types of plastic, HDPE is resistant to warping or deformation, even when exposed to heat and harsh dishwashing chemicals. The lightweight design not only reduces material costs, but also lowers transportation expenses. HDPE is also a cost-effective material, compared to other pack types like metal or glass, benefiting m