This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Luxury goods in the United Arab Emirates demonstrated resilience in 2025, with moderate overall growth driven by key factors such as strong inbound tourism and sustained population growth. The influx of high net worth individuals (HNWIs) fleeing economic and political instability in their home regions further bolstered demand across most luxury goods categories. The largest category by value, and the most dynamic performer, remained premium and luxury cars, benefiting from rising disposable inco

In 2025, fine wines/champagne and spirits in the United Arab Emirates experienced solid growth, driven primarily by ongoing premiumisation trends and increasing consumer appetite for exclusive, high-quality products. The sales data for 2025 support this trend, with the largest category, luxury spirits, witnessing significant growth. In addition, the most dynamic category, other fine wine, indicated a shift in consumer preferences towards unique and exclusive offerings. Growth in 2025 was also in

In 2025, experiential luxury in the United Arab Emirates, comprising luxury hotels and luxury foodservice, demonstrated dynamic growth, driven by strong demand from affluent residents and international visitors. High net worth individuals (HNWIs), attracted by the position of the United Arab Emirates as a global luxury hub, demand bespoke and immersive experiences, with consumers prioritising exclusive hotel stays that offer personalised services and curated events. Experiential offerings emphas

In 2025, premium and luxury cars in the United Arab Emirates experienced significant changes, driven by shifting consumer preferences and industry trends, with a growing emphasis on sustainability and advanced technology. The increasing demand for luxury electric and hybrid SUVs reflects a rising awareness among consumers for environmentally-responsible vehicles without compromising luxury. The expansion of charging infrastructure and government incentives for zero-emission vehicles has further

In 2025, designer apparel and footwear (ready-to-wear) in the United Arab Emirates experienced steady growth, driven by the successful integration of digital innovation such as artificial intelligence (AI-driven styling recommendations), augmented reality, and virtual reality (AR-powered virtual try-ons) to support online shopping and increase consumer confidence in their purchasing decisions. Sales were further supported by the strategic use of social media and influencer marketing, which play

Eyewear in the UAE is experiencing steady growth in 2025, driven by rising screen time, increasing rates of myopia, and a more health-conscious local population. Socio-demographic shifts in this expat-dominated country, an increasing number of high-net-worth individuals, and a surge in high-spending tourists are boosting demand for both corrective and fashion eyewear. Even consumers cutting back on luxury spending continue to purchase premium eyewear, viewing it as both an affordable luxury and

Spectacles saw moderate growth in both volume and current value terms in the UAE in 2025, driven, as with contact lenses by myopia control spectacle lenses due in part to increased screen use.

Contact lenses saw solid growth in both volume and current value terms in the UAE in 2025. The country has one of the highest smartphone penetration rates in the world, with a local population that is almost constantly online. As a result, in recent years, there has been a noticeable rise in cases of Computer Vision Syndrome (CVS), which is affecting people's eyesight. This issue is further aggravated by the region's average climate, which contributes to dry eye symptoms. Medical professionals r

Sunglasses in the UAE is enjoying ongoing volume and current value growth, driven by both economic and environmental factors. The industry remains highly fragmented, featuring a blend of global luxury labels and mass-market brands that are accessible to the general public. Demand for premium sunglasses remains strong, driven by a growing population of affluent consumers. Dubai’s ambitious plan to grow its population from 3.5 million to 5.5 million by 2030 is boosting demand, including for fashio

Cigarettes saw volume sales rise in the UAE in 2024. Cigarette consumption in the country continues to grow steadily, despite a partial shift towards e-vapour products and heated tobacco products. This resilience is supported by a strong smoking culture - particularly amongst Arab consumers - high purchasing power, and a rising number of tourists. Tourism growth notably fuels on-trade cigarette consumption in hospitality venues. At the same time, illicit cigarette sales are increasing even faste

Volume sales of cigars and cigarillos increased in the UAE in 2024. However, growth was modest during the year, largely because these products are typically consumed occasionally rather than daily, unlike cigarettes or e-vapour products. Nevertheless, consumption continues to rise gradually, supported by both UAE residents and an ever-growing number of tourists.

Both e-vapour products and heated tobacco products saw strong growth in the UAE in 2024. Although smokeless tobacco is not currently available in the country, both e-vapour products and heated tobacco have expanded rapidly. While the volume growth for e-vapour products has been significant; this success has not fully translated into value growth. This is largely due to manufacturers lowering prices in response to stiff competition from the illicit market. In fact, the volume share of illicit e-v

Total volume sales of wine increased in the double digits in the United Arab Emirates in 2024. This strong growth was driven by two primary factors. First, a substantial population of high-income expatriates (many of whom enjoy wine at home) creates consistent demand. Second, the rising number of tourists contributes significantly to sales of wine. Dubai, in particular, is a favoured destination for celebrations and special occasions, prompting tourists to order champagne and other wines in rest

Total volume sales of alcoholic drinks rose strongly in the United Arab Emirates in 2024, and saw a solid but slower increase in current value terms. The rapid growth in alcoholic drinks volumes in the United Arab Emirates was largely driven by the lifestyle of expatriates and a continuous influx of tourists. The country remains attractive to young professionals, whose incomes and social habits support alcohol consumption, both off-trade and on-trade. Simultaneously, the expansion of hospitality

Cider/perry experienced strong total volume growth in 2024, although the growth rate was lower than all other alcoholic drinks categories. While beer, wine, and spirits capitalised on the premiumisation trend and saw multiple new product launches, cider remained a niche category, primarily driven by a loyal but limited consumer base.

Total volume sales of beer in the United Arab Emirates saw a double-digit increase in 2024. The rapid growth of beer was closely tied to the overall expansion of the alcoholic drinks industry. With a diverse population largely comprised of expatriates, there was significant demand across all alcoholic drinks categories, including beer. Beer stands out for its affordability, making it a preferred option amongst the lower-income demographic, such as labourers from Asia, who form a considerable pro

In 2024, spirits experienced remarkable total volume growth in the United Arab Emirates, even exceeding the broader expansion of the alcoholic drinks industry. This success is driven by the category’s ability to cater to distinct consumer groups. On the one hand, spirits serve as a key base for a wide range of cocktails, which are increasingly popular at the growing number of upscale bars and restaurants, which are frequented by the country’s affluent population. On the other hand, they attract

Total volume sales of RTDs saw a double-digit increase in the United Arab Emirates in 2024. The strong performance of the overall alcoholic drinks industry was reflected in the healthy growth of RTDs. The convenience of such products, especially during the hot summer months, contributed to their popularity, particularly at home gatherings. Both alcoholic and non-alcoholic RTDs experienced notable growth during 2024.

Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences, and motivations, aligning them with broader trends.

In 2024, video games in the United Arab Emirates experienced growth, driven by demand for next-generation consoles and software. Key trends included a shift towards digital downloads and in-game purchases, along with a growing emphasis on sustainability and inclusivity, such as Arabic language support. The kidult trend also boosted sales, with adults seeking gaming for stress relief. The competitive landscape is fragmented, with the top companies holding a minority of value sales.

In 2024, the United Arab Emirates saw a notable increase in the sales of toys and games, largely due to the popularity of video games. Noteworthy trends included the demand for tech-integrated and educational toys, as well as the rising interest in playful experiences among the kidult demographic. The market is shifting towards e-commerce, necessitating a strong online retail strategy. Brand recognition and premium retail experiences are gaining significance.

In 2024, traditional toys and games in the United Arab Emirates experienced growth, driven by action figures and accessories, and construction. Key trends included a shift towards licensed characters, detailed figures, and collectibles, appealing to both children and adults. Cultural relevance and inclusivity also played a significant role, with sustainable and educational products gaining traction. Competition remained concentrated, with the top companies holding significant value share.

Depilatories saw current value growth in the United Arab Emirates in 2024. Grooming is a significant part of personal care routines in the country, especially amongst women, who place a high value on smooth, hair-free skin. This cultural preference, combined with the region's hot climate, in which people often wear lighter clothing, drives the consistent demand for hair removal products.