Over the forecast period, sales of sweet biscuits, snack bars and fruit snacks are expected to record modest but positive growth in volume terms. While the industry is challenged by consumers increasingly moving away from ultra-processed foods, healthier options such as fruit and nut bars, protein/energy bars and dried fruit are expected to benefit and be the most dynamic categories over the forecast period.
The dried fruit snacks category in the UK is showing remarkable growth potential, driven by the increasing consumer shift towards healthier eating habits and the exemption of these products from HFSS (high fat, sugar or salt) regulations. Companies are strategically leveraging this trend by highlighting the health benefits of their offerings, aiming to appeal to families.
While the sweet biscuits, snack bars, and dried fruit market is witnessing a notable shift towards health-conscious products, indulgence remains a significant driving force within the category especially for sweet biscuits. Companies are strategically balancing the demand for healthier options with the enduring appeal of indulgent treats.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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