Sales of sweet biscuits, snack bars and fruit snacks are expected to rise in value terms, while volumes will remain positive but see persistently slowing growth throughout the forecast period. Competition within sweet biscuits is set to intensify considerably in China – though the overall outlook is underwhelming, offline freshly made biscuits and bakery products have experienced robust growth in recent years.
Chocolate manufacturers have begun venturing into product innovation within sweet biscuits. For instance, Ferrero's Nutella brand launched a new chocolate biscuit product in China in 2024, and Mar’s Dove has developed a dark chocolate coffee crisp biscuit.
For sweet biscuit manufacturers, the Chinese government's recently launched Year of Weight Management initiative may significantly reshape the future direction of innovation and progress. The government is actively guiding and promoting healthier lifestyle habits among the public, with dietary practices being a primary focus.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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