Overall value growth for sweet biscuits, snack bars and fruit snacks will increase early in the forecast period and remain steady throughout, while volume growth will be marginal at best. Consumer interest in snacks providing clear functional benefits is anticipated to guide innovation over the forecast period.
Social media platforms, especially TikTok, are significantly boosting snack product visibility and impulse purchasing among digitally engaged younger consumers. Mondelez’s Oreo brand has notably leveraged influencer marketing through a high-profile partnership with Coca-Cola, launching Coke-flavoured Oreos in September 2024 and propelling a joint marketing campaign leveraging TikTok to spread the message of Bestie Mode.
The rising popularity of GLP-1 medications will continue influencing snack consumption patterns in the US, prompting food companies to invest in products that align with users’ preferences for better-for-you options boasting functional benefits, such as high-protein, low-sugar, and nutrient-dense snacks in smaller portions. This consumer group prioritises careful snack selection, ingredient transparency and additional functional benefits, encouraging greater shelf-space allocation for suitable products.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
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