In 2023, cigarettes remained the primary tobacco category in Brazil. The solid retail volume growth seen by cigarettes in 2023 was mainly indicative of the dynamics surrounding illicit trade, rather than a strong increase in demand for tobacco products.
The increase of social occasions and on-trade activities during the first half of 2023, coupled with inflation, sparked an upwards trajectory for economy cigarette brands. Initially, with the rise in inflation throughout 2022, it was expected that the disposable incomes allocated for leisure and indulgence would decline in 2023, and sales of cigarettes would fall.
Navigating the tightly regulated tobacco landscape in Brazil poses significant challenges for companies, necessitating careful response strategies focused on adapting distribution methods and promoting specific brand portfolios. For instance, dur to the lingering effects of the pandemic, companies have made concerted efforts to adjust their distribution channels, placing greater emphasis on modern grocery retailers and small local grocers.
The retail landscape for tobacco presents unique challenges, due to the stringent regulations governing the industry. While other industries have been able to pivot to retail e-commerce more easily, tobacco companies face limitations in making a similar transition.
The outlook for tobacco in Brazil seems bleak. Despite stable recuperation of sales of legal cigarettes in 2023, there has been a continuous downwards trend in smoking prevalence, and this is set to continue.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See All of Our DefinitionsThis report originates from Passport, our Tobacco research and analysis database.
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