Tobacco in Brazil

June 2024
EUR 2,275
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Brazil?
  • Which are the leading brands in Tobacco in Brazil?
  • How are products distributed in Tobacco in Brazil?
  • Which category is the most heavily taxed in Brazil?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Brazil?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in Brazil

Tobacco in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tobacco?
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

Table 1 Number of Adult Smokers by Gender 2018-2023
Table 2 Sales of Tobacco by Category: Volume 2018-2023
Table 3 Sales of Tobacco by Category: Value 2018-2023
Table 4 Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 5 Sales of Tobacco by Category: % Value Growth 2018-2023
Table 6 Forecast Sales of Tobacco by Category: Volume 2023-2028
Table 7 Forecast Sales of Tobacco by Category: Value 2023-2028
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 2 Research Sources

Cigarettes in Brazil

KEY DATA FINDINGS

Shifting consumer preference and demand for stress relief in 2023
Strategies for success in Brazil’s regulated cigarettes category
Navigating challenges and prioritising economy brands in 2023
The fates of illicit and legal cigarettes are intertwined
Implications of Brazilian tax reform on cigarettes
Contrasting trends set to impact cigarettes
Taxation rates
Summary 3 Taxation and Duty Levies 2018-2023
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
Table 10 Sales of Cigarettes: Volume 2018-2023
Table 11 Sales of Cigarettes by Category: Value 2018-2023
Table 12 Sales of Cigarettes: % Volume Growth 2018-2023
Table 13 Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 14 Sales of Cigarettes by Blend: % Volume 2018-2023
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 17 Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 18 Sales of Cigarettes by Price Band: % Volume 2018-2023
Table 19 NBO Company Shares of Cigarettes: % Volume 2019-2023
Table 20 LBN Brand Shares of Cigarettes: % Volume 2020-2023
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
Table 23 Forecast Sales of Cigarettes: Volume 2023-2028
Table 24 Forecast Sales of Cigarettes by Category: Value 2023-2028
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028

Cigars, Cigarillos and Smoking Tobacco in Brazil

KEY DATA FINDINGS

Challenges and opportunities in cigars in Brazil
Sensory experiences and the influence of female consumers
Overcoming challenges in cigars in Brazil: Navigating pricing and expansion of the consumer base
Brazil’s “sin tax” proposal and strategic opportunities in the tobacco industry
The influence of whiskies on cigars in Brazil
Opportunities for Brazilian cigar producers in a shifting market
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
Table 36 Sales of Cigars by Size: % Volume 2018-2023
Table 37 Sales of Cigarillos by Price Platform 2018-2023
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2019-2023
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2020-2023
Table 40 NBO Company Shares of Cigars: % Volume 2019-2023
Table 41 LBN Brand Shares of Cigars: % Volume 2020-2023
Table 42 NBO Company Shares of Cigarillos: % Volume 2019-2023
Table 43 LBN Brand Shares of Cigarillos: % Volume 2020-2023
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2019-2023
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2020-2023
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2019-2023
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2020-2023
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2019-2023
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2020-2023
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2018-2023
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2018-2023
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2023-2028
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2023-2028
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2023-2028
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Tobacco

      • Fine Cut Cigarettes
  • Cigarettes (Illicit+Legal)
      • Cigars
      • Cigarillos
      • Pipe Tobacco
      • Fine Cut Tobacco
      • Chewing Tobacco
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
        • Closed System Single Use
          • Closed System Rechargeable (including starter kits)
          • Closed System Cartridges
        • Open Vaping Systems Charging and Vapourising Devices
        • E-liquids
      • Tobacco Heating Devices
      • Heated Tobacco
      • Nicotine Pouches

Tobacco

Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.

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This report originates from Passport, our Tobacco research and analysis database.

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