Traditional cigarettes remain well-established and account for the largest share of tobacco sales in Cambodia. However, while volume sales increased in 2024, cigarette consumption in Cambodia has seen a gradual decline over the review period.
Sales of tobacco rose in volume terms in 2024, although tobacco smoking prevalence in Cambodia has generally been declining. Greater controls over smuggled and counterfeit cigarettes, especially since the mandatory introduction of graphic health warnings in 2016, has resulted in a drop in the number of consumers unknowingly buying illicit cigarettes, with many keen to avoid these products due to their potentially hazardous contents.
Japan Tobacco International, which produces the Mevius brand, has established itself as the leading company in the tobacco industry in Cambodia. With a strong presence in the tobacco market, Mevius is renowned for its quality and variety, appealing to a diverse range of consumers in various regions in both Cambodian urban and rural areas.
Small local grocers was the leading distribution channel for tobacco products in Cambodia in 2024, dominating both urban and rural areas. The extensive reach of these outlets and accessibility makes them the primary choice for consumers seeking tobacco, contributing significantly to overall sales in the industry.
Over the forecast period, volume sales of tobacco are expected to grow. An increase in foreign tourists to Cambodia, reaching approximately 5 million in 2024 and 7 million in 2025, means cigarette sales performance is expected to benefit from this growth.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See all of our definitionsThis report originates from Passport, our Tobacco research and analysis database.
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