Over the forecast period, manufacturers of meal replacement products are expected to continue developing new products to cater to the increasing number of Danish consumers with specific dietary preferences, including vegan, vegetarian, and organic options. As the demand for plant-based, natural, and organic products continues to grow, more meal replacements featuring these attributes are likely to be introduced.
Sales of semaglutide products, including Ozempic and Wegovy, are expected to continue growing robustly over the forecast period, supported by ongoing media coverage, celebrity endorsements, and social media influence. As more Danish consumers share their positive experiences with these products, the trend is likely to gain further momentum, drawing even more consumers towards semaglutide-based treatments for weight management.
The weight management and wellbeing category is also expected to face increasing competition from other consumer health categories, particularly from products like protein bars and ready-to-drink (RTD) protein beverages. These products are being increasingly marketed as healthy, convenient meal or snack options rather than solely as products for boosting protein intake.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!