To counter the declining interest in traditional slimming products and the overall stagnation in the weight management market, brands have the opportunity to develop more targeted marketing strategies aimed at specific consumer demographics. By focusing on the unique health needs of groups such as middle-aged consumers or those with specific health concerns, brands can create more personalised marketing campaigns that resonate more strongly with their audience.
Innovation will be key to revitalising the weight management market in Estonia, particularly through the integration of functional ingredients such as protein, fibre, and probiotics. These ingredients not only support weight management but also contribute to overall health, making them an attractive option for health-conscious consumers.
The rise of digital health tools presents a significant opportunity for weight management brands to deepen consumer engagement and build loyalty. By offering apps or online platforms that provide personalised weight management plans, tracking tools, and community support, brands can add value beyond the product itself.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!