Despite anticipated population growth and increasing levels of obesity, weight management and wellbeing is predicted to record further retail volume decline over the forecast period. This is due to a number of factors, including the cost-of-living crisis continuing to bite into household budgets, changes in consumer attitudes around body positivity and consumer behaviour around wellness, along with fierce cross-category competition from protein-based lifestyle and sports nutrition offerings.
Given the considerable threats faced by weight management and wellbeing in the face of GLP-1 medications, cannibalisation by sports nutrition and protein-positioned packaged food products, along with shifting consumer attitudes towards health and body positivity, the category’s future looks challenging. However, weight management and wellbeing is not without potential, with branding and marketing initiatives reviving the category in comparable markets around the world.
Supply issues for GLP-1 medications are likely to remain in place for the immediate future, as Novo Nordisk, the manufacturer of Ozempic and Wegovy brands of semaglutide injectables, most recently advised the TGA and the Ozempic Medicine Shortage Action Group (MSAG) that supply of Ozempic will remain limited for the remainder of 2024. This is due to the accelerated demand in mid-2024, particularly for the low-dose (0.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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