As in many other European countries, the Portuguese economy has been hit by inflation, with purchasing power further declining in 2023. This pressure will encourage Portuguese consumers to make cautious purchase choices over the early forecast period.
Despite a slight positive growth registered by belt and ties in 2023, these categories sales are expected to remain low compared to sales before COVID-19. Some companies are re-assessing their hybrid system regarding home-working versus office, with many keeping two or three days a week of home-working, continuing to support the casual clothing trend.
Sports apparel and footwear witnessed dynamic growth in retail volume terms in 2023. Before COVID-19, Portuguese consumers were already emphasising their health and wellness and increasing the time allocated to sports activities.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See All of Our DefinitionsThis report originates from Passport, our Apparel Accessories research and analysis database.
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