Young Greek consumers are notably more style-conscious than previous generations and this is expected to fuel a surge in demand for apparel accessories over the forecast period. In response, fast fashion retailers like Zara and H&M are dedicating more store space to accessories, making them more visible and accessible to this trend-driven demographic.
The market for ties in Greece is expected to experience flat performance in retail volume terms during the forecast period, influenced by evolving workplace fashion and changing lifestyle trends. As more companies adopt relaxed dress codes and remote working arrangements, demand for formal attire, including ties, is expected to wane.
Despite growing consumer awareness of the risks of solar radiation and favourable fashion trends, the overall market for hats/caps in Greece is expected to face challenges. The mild climate limits demand for winter hats, resulting in low penetration within this segment.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsThis report originates from Passport, our Apparel Accessories research and analysis database.
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