For the most part, apparel accessories in South Africa is seen as a non-essential category with a low replacement rate, except in the case of fashionable pieces such as sun hats. In this case, consumers often prefer inexpensive and unbranded imports for trend-driven items as opposed to expensive brands, since they are more likely to use them for a limited time.
The competitive landscape of apparel accessories is expected to remain highly fragmented over the forecast period, with the mass segment dominating the category. Local retailers are often seen as being less responsive to apparel accessories trends and their product assortment does not greatly vary in terms of addressing fast-moving trends.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsThis report originates from Passport, our Apparel Accessories research and analysis database.
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