Retail support is very important for further growth in apparel accessories, and retailers are being innovative in their strategies in this sense. For example, as seen with Kakao, which has two main e-commerce services – KakaoTalk Gift Shop and Kakao Shopping.
Consumers are paying more attention to visible brands in apparel accessories, meaning those which already dominate the market. This means it is more challenging for new brands to break through, however, there are some exceptions.
Whilst there is a strong focus on high-end brands in apparel accessories, we should not completely forget about mass accessories. Here it is noted that variety stores could boost sales, with one example store given as Daiso, which is a local chain appreciated for its inexpensive lifestyle items.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsThis report originates from Passport, our Apparel Accessories research and analysis database.
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