Apparel accessories is set to see a sluggish recovery until the war is over and the economic situation improves sufficiently to drive stronger growth, as such products are deemed to be non-essential and are, therefore, amongst the first to be cut out of consumers’ spending when budgets are tightened. The unfavourable demographic situation is to also a limitation on the potential of the category.
Ties is expected to be the most dynamic subcategory in apparel accessories in the forecast period, having been the most neglected in the latter part of the review period. It is possible that Ukrainians will consider new purchases as soon as the business climate improves.
Over the forecast period, the trend towards consolidation in the competitive landscape is likely to continue in apparel accessories as consumers are set to be more focused on quality and fashion with time, once the war is over. New brands are also expected to join the category, including local brands.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsThis report originates from Passport, our Apparel Accessories research and analysis database.
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