Over the forecast period, retail volume sales of cigars and cigarillos are expected to rise steadily. This projected growth reflects the steady expansion of Kenya’s population and the broader forecast for the tobacco industry, which remains resilient despite increasing regulation.
Cigars are poised to be the most dynamic category in value terms over the forecast period. This growth will be driven by a mix of premiumisation and strategic affordability.
Innovation and sustainability will be key pillars of brand competitiveness during the forecast period, as consumer expectations become increasingly sophisticated. Tobacco companies are likely to place greater emphasis on customer-centred product design, with attention to factors such as flavour complexity, packaging aesthetics, and ease of access.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cigars, Cigarillos and Smoking Tobacco
Combined sales of cigars, cigarillos and smoking tobacco.
See all of our definitionsThis report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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