Cigar smoking is expected to become increasingly popular with young adults over the forecast period, heralding an ongoing shift in consumption trends, as this demographic transitions from shisha and traditional cigarettes to the “more sophisticated” cigar culture. The emergence of exclusive cigar lounges, such as Brick Cigars Lounge and the Humidor Code, signifies a growing trend towards luxury consumption and leisure activities.
Well-known global brands in cigars and cigarillos will remain the most popular – notably as the category is predominantly controlled by international brands in Kenya, with the majority of products imported. With limited local competition, these international brands enjoy widespread recognition and consumption.
E-commerce is expected to remain a key channel for cigars over the forecast period, supported by ongoing technological advancements and internet penetration in the country. Online platforms link well with social media, on which cigar smoking is being promoted, and enable consumers to research different brands and find variants and price points which suit their individual needs.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cigars, Cigarillos and Smoking Tobacco
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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