Cigars and cigarillos is forecast to see continued, although slower, declines in retail volume sales in Switzerland in the forecast period, due to an ageing consumer base and challenges in appealing to young adults of legal smoking age. The category may also be undermined by the forthcoming ban on tobacco advertising in places where minors are able to see it, including outdoor advertising, printed media, and online media, which is set to be implemented in 2024.
Manufacturers are expected to increasingly focus on flavoured cigarillos, encouraging existing smokers to try something new, and seeking to widen their consumer base beyond existing cigar smokers, with such products helping to target a younger audience of legal smoking age. Meanwhile, e-commerce is forecast to become a channel more widely used by manufacturers and retailers in order to circumvent legal restrictions on marketing, and to communicate more directly to consumers.
Although fine cut tobacco is expected to see retail volume declines throughout the forecast period, it will remain popular amongst a core consumer group due to its lower price than cigarettes. Meanwhile, major players are likely to try and stem the decline by focusing on launching products with premium attributes, such as products in metal can packaging, and natural, additive-free tobacco, to maintain consumers’ interest and boost brand loyalty against economy brands and private label.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigars, Cigarillos and Smoking Tobacco
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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