Retail volume sales of cigars and cigarillos will continue to decline in 2025 as inflation remains elevated, but they will rebound over the forecast period as a whole as economic conditions and exchange rates stabilise. Strong population growth will also boost demand.
Cigars, cigarillos and smoking tobacco are expected to benefit from their relative novelty compared to cigarettes. While cigarettes are becoming less popular, younger consumers are seeking new and diverse flavours, which will encourage at least some of them to try out smoking tobacco experiences that offer new flavours and tastes.
Innovation in cigars, cigarillos, and smoking tobacco will likely remain very limited, with players focusing on widening the range of flavours and types and the introduction of more affordable products. Cigars and cigarillos are seeing a general trend towards flavoured products, including fruit.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigars, Cigarillos and Smoking Tobacco
Combined sales of cigars, cigarillos and smoking tobacco.
See all of our definitionsThis report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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