While growth projections for the forecast period are pessimistic for the overall category thanks to the failing fortunes of cigars, players have the potential to boost demand through various commercial and marketing actions. This is already being with greater deployment of sales channels like online platforms - both e-commerce and last-mile applications such as Rappi and PedidosYa.
Overall, cigars, cigarillos and smoking tobacco see low levels of consumption in Peru and this is not expected to change over the forecast period. Typically, cigars and cigarillos have higher average unit prices than other tobacco alternatives such as cigarettes and this will continue to limit growth.
Although current regulation only establishes legality for medicinal use, recreational cannabis consumption has been growing rapidly among young Peruvians, especially in the country's main cities like Lima, Arequipa and Trujillo. This has accelerated demand for products involved in the preparation and consumption of marijuana, causing the supply - which is not prohibited except for cannabis itself and its derivatives - to grow significantly.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cigars, Cigarillos and Smoking Tobacco
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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