Local brands in Argentina are poised to benefit from two key drivers over the forecast period: the Cuota Simple financing programme and the imposition of an import tariff on laptops. In March 2023, the government introduced decree 136/2023, imposing an 8% or 16% tariff on laptop and tablet imports to protect and encourage local production.
The South Korean brand Samsung has emerged as a significant player in the laptops category. After a long absence from this market in Argentina, Samsung began producing laptops locally in mid-2023.
Portability remains a key attribute valued by consumers of electronic devices, leading to a rapid decline in desktop sales, with laptops increasingly taking their place. This trend is further supported by the growing practice of home offices, necessitating laptops for remote work.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See All of Our DefinitionsThis report originates from Passport, our Computers and Peripherals research and analysis database.
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