Retail sales of computers face further decline due to saturation and low levels of innovation, which is likely to slow down renewals. Desktops will likely continue to experience the sharpest decline in volume sales over the forecast period, instead growing as a niche with an increasing proportion of very powerful and relatively high-priced models.
The penetration of laptops and tablets among the Austrian population is expected to fall over the forecast period, according to Euromonitor International. According to the annual Bewegtbildstudie survey by the Broadcasting and Telecommunications regulation authorities, desktop penetration has also been declining.
Consumers are increasingly considering sustainability when buying computers and peripherals. When buying computers, consumers have high demands and typically demand premium models.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See All of Our DefinitionsThis report originates from Passport, our Computers and Peripherals research and analysis database.
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