There will be modest volume growth over the forecast period, though there will continue to be a need for regular promotions and discounts in order to support volume sales. Also, those devices that were bought during the pandemic will likely need to be replaced over the forecast period, and this will also boost sales.
Business sales will fare better than retail sales over the forecast, and in particular for laptops, where there will be an increase in volume sales, while volume sales will fall through retail channels. Computers for gaming will also outperform other computers.
Manufacturers will continue to drive innovation in order to hold on to market share. One key area will be the use of AI in computer manufacturing, where it will increasingly be used for functions such as improving battery life and augmenting internal processors, with AI also adapting to the patterns of users.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See All of Our DefinitionsThis report originates from Passport, our Computers and Peripherals research and analysis database.
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