There will be further volume decline over the forecast period – again, with laptops being the only product to register volume growth. Many consumers bought computers and peripherals during the pandemic and will put off upgrading their devices as long as possible.
There is a flourishing gaming industry in Poland and while demand for computers in general is decreasing, gaming computers will perform strongly. As such, while sales of premium products will continue to grow, lower-priced computers will face a decline in demand.
Retail e-commerce accounts for nearly two-thirds of volume sales and will register further growth over the forecast period, supported by an omnichannel approach from key retailers, as well as buoyant growth from online only retailers. Operators in this space will also increasingly use AI and robotics to improve personalisation and efficiency.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See All of Our DefinitionsThis report originates from Passport, our Computers and Peripherals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!