Consumer credit in 2024 experienced significant challenges, but activity began to improve during the fourth quarter, supported by a combination of interest rate cuts and stabilisation of inflation, as recorded by Statistisches Bundesamt. As of December 2024, the Bundesbank's forecast predicted GDP growth of 0.
The immediate challenge for the German financial market is the management of persistently high interest rates, which have been limiting consumer borrowing and have the potential to stall economic recovery. This higher cost of credit affects both household consumption and business expansion plans, leading to a cautious approach being adopted by both lenders and borrowers.
The ongoing shift towards green energy investment presents a significant opportunity for both consumers and financial institutions in Germany. As more households seek financing to enhance their energy efficiency, lenders are well-positioned to capitalise on this demand by offering specialised financial products tailored to the green sector.
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Understand the latest market trends and future growth opportunities for the Consumer Credit industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Credit industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Consumer Credit
Non-mortgage consumer debt extended to individuals for personal or household use including installment loans and credit cards. Examples of consumer credit include auto lending, card lending, durables lending, education lending, home lending and other personal loans. Consumer credit includes both revolving and non-revolving credit.
See all of our definitionsThis report originates from Passport, our Consumer Credit research and analysis database.
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