No major changes are expected in the competitive landscape. While the share of key lenders such as mainstream banks are likely to see some annual fluctuations, no drastic changes are expected, apart from those connected to changes in ownership of certain players.
The growing popularity of BNPL schemes will remain a key trend in consumer lending over the forecast period, led by Klarna. While other personal lending itself is a relatively small part of consumer credit in 2024, BNPL has made significant progress and represented some 90% of other personal gross lending in 2024.
In consumer credit, the role of AI is expected to strengthen over the forecast period. For example, Klarna has already been in the media headlines amid plans to significantly reduce its workforce due to technological change.
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Understand the latest market trends and future growth opportunities for the Consumer Credit industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Credit industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Consumer Credit
Non-mortgage consumer debt extended to individuals for personal or household use including installment loans and credit cards. Examples of consumer credit include auto lending, card lending, durables lending, education lending, home lending and other personal loans. Consumer credit includes both revolving and non-revolving credit.
See all of our definitionsThis report originates from Passport, our Consumer Credit research and analysis database.
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