Consumer credit in Vietnam is expected to grow steadily over the forecast period, thanks to significant efforts by both the government and banks in developing a healthy lending ecosystem. For example, the State Bank of Vietnam (SBV) is focused on reducing lending interest rates and improving access to loans.
Digital transformation is playing an increasingly crucial role in Vietnam's financial sector, particularly in terms of improving operational efficiency and expanding banking services to a broader range of customers, including those in remote areas. Technological advancements, such as AI, are enabling faster loan application processing, more streamlined internal procedures, and enhanced customer convenience, helping to create a more inclusive and responsive financial environment.
The "Buy Now Pay Later" (BNPL) model is expected to experience significant growth over the forecast period. With ongoing inflationary pressures and an unstable economy, consumers are increasingly opting for BNPL services to manage their budgets by spreading large-ticket purchases into affordable monthly instalments.
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Understand the latest market trends and future growth opportunities for the Consumer Credit industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Credit industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Consumer Credit
Non-mortgage consumer debt extended to individuals for personal or household use including installment loans and credit cards. Examples of consumer credit include auto lending, card lending, durables lending, education lending, home lending and other personal loans. Consumer credit includes both revolving and non-revolving credit.
See all of our definitionsThis report originates from Passport, our Consumer Credit research and analysis database.
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