The consumption of cow’s milk will likely continue to steadily decline, continuing the trend that was observed during the review period. The continued instability of milk prices is expected to have a negative effect on growth across dairy which could force more dairy farms to close.
Flavoured milk drinks is expected to remain the key growth driver in value and volume terms over the forecast period with the category set to continue benefiting from the convenience of these products, the variety of flavours available at retail level, and the growing variety of health and wellness positioned products. Despite these positives, Swiss consumers are becoming increasingly aware of the importance of a healthy nutrition and more concerned about their health, with cow’s milk products containing cholesterol which increases the risk of cardiovascular diseases.
Goat milk is projected to remain the most dynamic category within drinking milk products over the forecast period, albeit with sales likely to remain relatively low. Emmi Nutritional Solutions (ENS) is a Dutch company and part of the Emmi Group which is specialised in the production of goat and sheep products.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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