Herbal/traditional products in Brazil has been experiencing positive results, and in 2024 solid retail current value growth is set to continue. Growth is being driven by increasing consumer demand for natural health solutions, with herbal medicines such as guaco for respiratory health, and espinheira-santa for digestion becoming mainstream. However, growth has been somewhat limited by the rise of standard over-the-counter (OTC) medications. As people increasingly turn to standard OTC products fo

Herbal/traditional products in India is projected to see robust retail current value growth in 2024, with sales and growth set to be driven primarily by herbal/traditional dietary supplements, as well as the overarching health and wellness trend. As consumers become more health-conscious, there is a noticeable shift towards consumers incorporating herbal and natural products into their daily routine, particularly for nutritional and wellness needs.

Singaporean consumers, particularly those of Chinese ethnicity, often turn to herbal/traditional remedies or visit Traditional Chinese Medicine (TCM) practitioners when dealing with illness or injury. According to the Traditional Chinese Medicine Practitioners Board, there are 2,360 active TCM practitioners in Singapore, surpassing the number of general practitioners' clinics. This reflects the deep-rooted trust and reliance on TCM, especially among the elderly who seek to enhance their physical

Austria has a long history of using traditional local herbs and botanicals in foods, beverages and other products, including vitamins and dietary supplements, medications, and cosmetics. Therefore, herbal/traditional products continued to record growth in value and volume sales in 2024. Herbal/traditional products are perceived as gentler and more natural while also often having fewer side effects. As such, consumers often opt for herbal/traditional products over those with chemical ingredients.

Herbal/traditional products in Germany is experiencing moderate retail value growth in 2024. As consumers continue to prioritise health and wellness and seek a more natural and holistic approach to their overall health, there is continual demand for herbal/traditional products, with the latter perceived as safe to use and with fewer side effects than some OTC options.

Herbal and traditional products remain a popular mainstay in Indonesia, even for analgesics. For instance, Binahong leaves are gaining traction due to their rich content of flavonoids, oleanolic acid, protein, ascorbic acid, and saponins, which are associated with antibacterial, antiviral, anti-inflammatory, and analgesic properties. White turmeric is also recognised for its potential benefits in treating various health conditions, including cancer and digestive disorders. Its active component,

Herbal/traditional products in Romania will continue to experience robust growth in current value terms in 2024 This is being driven by a rising consumer preference for natural, plant-based remedies, which are perceived as gentler on the body compared to stronger, chemical-based alternatives, as well as having less potential for the development of addiction. Many consumers now opt to start treatments with herbal products, particularly for common issues such as cough, cold, and digestive discomfo

Herbal/traditional products is an interesting category in Cameroon in 2024. On the plus side, the country has a strong local culture of natural remedies, which means herbal remedies are appealing to consumers. However, the affordability of herbal/traditional medicines sold by suppliers (as opposed to remedies which consumers can make at home) continues to pose a challenge. Indeed, traditional herbalists cite rising prices in relation to rising costs connected to research and development, along w

Demand for herbal/traditional products in North Macedonia has remained robust in 2024, with all categories poised to register solid growth in volume terms. Sales continue to be buoyed by the fact that as consumers become more health-conscious, they are increasingly concerned about the potential side effects and contraindications of active pharmaceutical ingredients found in standard OTC medications. Population ageing is a significant driver of this trend, as older adults often fear such ingredie

Herbal/traditional products is expected to register moderate current value growth in Poland in 2024. As consumers continue to prioritise health and wellness and look to adopt a more natural and holistic approach to their overall health, there is continuing demand for herbal/traditional products. Herbal/traditional products are seen as safe to use and having no side effects and this is supporting volume sales. That being said, they are generally used as the first form of defence, and if symptoms

Consumer health manufacturers are keen to avoid the pricing regulations imposed by the Ministry of Health in Tunisia. As such, local players are becoming more interested in selling herbal/traditional products. These products are not considered to be medications, giving players the option to set their own price and avoid sticking to price regulations imposed by the Tunisian Ministry of Health. Consequently, herbal/traditional saw a significant increase in new launches over 2024, as seen in cough

While medicated OTC products traditionally dominated the consumer health industry, rising awareness surrounding drug-free products has benefited the herbal/traditional landscape. Players in the category continue to look at the wider consumer health industry and invest in innovative solutions with their herbal formulations increasing in demand. For example, in 2023, Cuca, a food supplement containing 20% fig extract, was offered for sale in pharmacies by Pharmacisa. Figs have a high fibre content

The market for herbal/traditional products in Switzerland is expected to maintain solid growth in current value terms in 2024, as consumers increasingly turn to natural remedies to minimise their exposure to potentially harmful chemical ingredients. These products benefit from the perception that they are safer and have fewer side effects compared to conventional OTC medications. However, Swiss medical authorities continue to caution consumers about the potential risks associated with long-term

Herbal/traditional products have a long history of usage in Ukraine with many people having some knowledge about a diverse range of medicinal herbs and their healing properties. Some Ukrainians used to brew tea made with self-picked herbs (eg camomile, valerian, yarrow, St John’s Wort, motherwort, rosehip, oak bark etc) to target a diverse range of health issues related to digestion, stress or skin complaints, among many others. However, with time this tradition faded and now herbal/traditional

High inflation in Kenya has dampened consumer purchasing power, causing a shift towards more affordable local herbal/traditional products over more expensive imported alternatives. As the rate of inflation surged in 2022, consumers sought out cheaper herbal/traditional remedies that are more readily accessible in Kenya. Products such as ginger and garlic-based supplements, which are locally grown and inexpensive, have seen significant growth compared to more expensive international brands, which

With a strong tradition of consuming natural remedies in Serbia, herbal/traditional producers often strengthen the image of a product by including natural ingredients, such as honey, which reminds consumers of how previous generations treated illnesses. In this environment, with consumers preferring to purchase natural consumer health products, producers actively advertise the presence of herbal/traditional ingredients in their products. Herbal/traditional cough, cold and allergy (hay fever) pro

Herbal/traditional product is expected to register positive constant value growth in Pakistan in 2024, in spite of continuing high inflation. As consumers prioritise health and wellness and look to adopt a more natural and holistic approach to their overall health, demand for herbal/traditional products is growing. Also, herbal/traditional products are seen as safer to use as they contain no chemicals and as such are seen as having less side effects and this also supports volume sales. Popular o

The herbal/traditional products category is experiencing further moderate growth in Slovenia in 2024 as, with stronger consumer emphasis on health and wellbeing, there is an emerging preference for herbal/traditional products over standard non-herbal alternatives. Herbal medicine has deep roots in traditional Slovenian culture and following a surge in environmental consciousness and escalating interest in nature-aligned products, there is rising demand for herbal/traditional remedies. Social med

Herbal/traditional products reported a solid year of current value growth in Sweden over 2024. Although inflation was much lower in 2024 than in the previous years, price increases were still evident. Consumption of herbal/traditional products has picked up in line with economic recovery. Retail volume growth increased in the two largest categories of herbal/traditional cough, cold and allergy (hay fever) remedies and dietary supplements. Herbal/traditional topical analgesics continue to remain

Herbal and traditional products in Taiwan will continue to see positive growth in current value terms in 2024, driven by consumers increasingly favouring natural remedies for treating and preventing minor illnesses. This shift is largely due to rising concerns about the potential side effects and contraindications of active pharmaceutical ingredients in standard OTC medications. Older adults, in particular, are drawn to herbal alternatives, fearing negative interactions between standard medicati

Value sales of herbal/traditional products in South Africa continue to rise strongly in 2024, driven by further unit price increases. Nevertheless, overall demand for herbal/traditional products such as dietary supplements, sleep aids, and cough, cold and allergy (hay fever) remedies, also continues to increase. Herbal/traditional products benefit from the perception that they have fewer side effects than OTC options, a factor that supports their dominance in sleep aids. Not only do herbal/tradi

Following the COVID-19 pandemic, herbal remedies experienced a notable boost in sales, particularly as seasonal viruses made a resurgence. The shortage of non-herbal medicines further influenced local consumer choices, leading to an increased preference for herbal alternatives. A heightened demand marked this shift for trusted yet alternative remedies, which Bionorica was well-positioned to meet. Additionally, the tragedy following a contaminated paediatric syrup from India, leading to deaths of

Herbal/traditional products is set to see current value growth in Israel in 2024. Consumer demand for herbal/traditional products remains high despite rising prices as many consumers are very keen to switch from consuming synthetic chemicals to using products that are deemed to be more natural, gentler and less harmful. The rise in demand for herbal/traditional products also goes hand in hand with many people who still want to use home-made natural remedies for illnesses such as coughs, colds an

Herbal/traditional products is seeing growth driven by greater concern among Moroccans in 2024, as they become increasingly wary of the side effects, contraindications and potential hazards associated with active pharmaceutical ingredients found in both OTC and prescription (Rx) medications. This growing apprehension has significantly enhanced interest in herbal and traditional products.