While the outlook for smartphones in Australia is positive, retail volume growth will be stable but undynamic. This is an increasingly mature category in the local market, with already high penetration.
The Australian market differentiates itself by local consumers being early adopters of premium smartphones. For example, the highest sales share of Samsung’s Galaxy S23 series following its launch was driven by the “Ultra” model, which indicates that Australians look for premium features.
Demand for feature phones is set to further decline in Australia. Nevertheless, this format will continue to see some interest from a niche group of consumers.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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