Volume sales of new mobile phone purchases will be hindered over the forecast period by the category’s maturity. Penetration of smartphones is already high in Greece and the strong growth in sales seen in 2023-2024 unlikely to be replicated.
Despite the decrease in disposable income resulting in greater price-sensitivity, the average price of smartphones is expected to rise throughout the forecast period. This is not solely attributed to hikes in prices but is also influenced by shifts in the product mix within the category.
The rising trend of pairing phones with accessories like headphones, wearables, or tablets will significantly impact brand shares across various categories. Over the forecast period, Huawei's smartphone sales are expected to decline further, as the brand loses share to other Chinese brands, with Xiaomi emerging as a notable beneficiary.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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