Factors such as rising disposable income, the development of telecom infrastructure and 5G networks, the presence of EMI schemes, and the growing preference for innovative products, will all contribute to increased demand for premium smartphones. In 2023, while inflationary concerns continue to impact the budget and mid-price segment, demand for premium smartphones continued to grow, which resulted in higher average unit prices in the smartphone category.
The feature phone category is expected to continue declining in retail volume terms, due to the limited functionality of these devices and the growing availability of low-end smartphones. While feature phones enable users to perform basic functions such as sending messages and making calls, in today’s internet-driven era, they are deemed insufficient for consumer’s needs.
The adoption of foldable smartphones is expected to grow in the forecast period as consumers increasingly value the convenience of having a larger screen in a compact form. The flexible screen design allows consumers to have a better viewing experience while the separate panels enable them to multitask across different applications.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!