Except for NRT gum, which is available at a relatively low cost, NRT smoking cessation aids like patches are expensive. This is set to continue to pose a barrier to their expansion.
It is highly unlikely that new competitors will enter the category, given its limited growth prospects. Furthermore, Johnson & Johnson’s strong and established Nicorette brand is synonymous with NRT smoking cessation aids in Greece.
The total number of smokers in Greece is in decline. Moreover, while smoking prevalence in Greece is relatively high compared to other Western countries, there has been a significant decrease among younger generations.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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