The integration of NRT smoking cessation aids with behavioural therapy is expected to play a crucial role in driving further strong retail current value growth for the category in India in the forecast period. As research continues to show that a combination of NRT smoking cessation aids and behavioural support is the most effective way to quit smoking, many healthcare providers are recommending this approach to their patients.
Affordability plays a critical role in determining the adoption of NRT smoking cessation aids, particularly in price-sensitive markets such as India. For many consumers, the relatively high cost of these products poses a significant challenge, especially when compared with the cost of continuing to smoke.
As the demand for natural and alternative smoking cessation aids grows in India, NRT smoking cessation aids is likely to face competition. Products such as organic smokes, which use herbal and organic materials to simulate the smoking experience without nicotine, are gaining traction amongst consumers looking for a more natural, holistic approach to quitting.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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