Retail sales of NRT smoking cessation aids are expected to continue to expand in constant value terms (2024 prices) over the forecast period as a growing number Malaysians look to quit their smoking habit. However, due to the high cost of living, and resulting budgetary constraints, many consumers will eschew purchasing NRT aids in favour of government-run quit smoking clinics, such as MQuit, where they are able to receive prescribed or planned treatments from a doctor.
The Ministry of Health (MOH) is poised to fully implement the Control of Smoking Products for Public Health 2024 (Act 852) as a strategic response to the rising use of e-cigarettes, particularly among young people. Vaping has surged significantly, with its prevalence among users increasing from 0.
Despite the strong expected growth for NRT smoking cessation aids, a limited number of brands are likely to remain present in the category over the forecast period. This is due to the strength of the leading players, which will likely act as a barrier to entry.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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