NRT smoking cession aids is expected to display stable volume and value growth over the forecast period, driven by a rising desire to quit smoking, primarily driven by health reasons and the strong stigma around smoking in the country. However, growth is expected to slow as the consumer base is getting smaller, with Norway continuing to cement its place amongst the countries with the lowest smoking prevalence in Europe.
The grocery and pharmacy channels are set to continue to jointly dominate sales of NRT smoking cession aids in 2024, as they have done throughout the review period. However, the share of e-commerce is expected to gain at the expense of both these channels over the forecast period, with NRT smoking cession aids being well suited for sales via e-commerce as most consumers are happy to purchase them without seeking professional advice from a pharmacist and they are products that require frequent repurchases.
The combination of a consolidated competitive landscape and very stringent marketing limitations will continue to limit opportunities for new entrants in NRT smoking cession aids during the forecast period. The category is largely a duopoly, dominated by two brands, Nicorette from Johnson & Johnson Consumer Nordic and Nicotinell from Haleon Norway AS.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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