Retail volume sales of NRT smoking cessation aids are expected to remain on a downward trajectory over the five years to 2029, as the prevalence of smoking continues to fall. The category will also face growing competition from alternative methods of quitting, such as vaping, snus or even hypnosis, which will provide a threat to sales.
Retail e-commerce is set to take further retail value share from pharmacies and other channels over the forecast period. Nonetheless, pharmacies are set to remain the leading channel for NRT smoking cessation aids, although the share held by these outlets will continue to decline as competition from e-commerce continues to increase.
Given the dominant position of Nicorette and Nicotinell and declining NRT sales it is unlikely that any new players will enter the category over the forecast period. Thus, NRT smoking cessation aids is expected to remain largely in the hands of the two key international players.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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