Pet Care in Finland

June 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in Finland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in Finland?
  • Which are the leading brands in Pet Care in Finland?
  • How are products distributed in Pet Care in Finland?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Pet Care in Finland

Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
Table 1 Pet Populations 2020-2025
Table 2 Sales of Pet Food by Category: Volume 2020-2025
Table 3 Sales of Pet Care by Category: Value 2020-2025
Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025
Table 6 NBO Company Shares of Pet Food: % Value 2020-2024
Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
Table 11 Distribution of Pet Care by Format: % Value 2020-2025
Table 12 Distribution of Pet Care by Format and Category: % Value 2025
Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025
Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030
Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030

DISCLAIMER

Summary 1 Research Sources

Cat Food in Finland

KEY DATA FINDINGS

Palatability, nutritional value and cost-effectiveness make mid-priced wet cat food a popular choice
Suomen Nestlé leverages a strong portfolio and wide distribution to lead the field
Hypermarkets and pet shops and superstores appeal to different consumers as they vie for leadership in cat food
Increasing sophistication of demand to boost premium wet cat food
Online platforms tap into the needs and preferences of cat owners
Innovation to provide natural, functional and convenient solutions
Summary 2 Cat Food by Price Band 2025
Table 19 Cat Owning Households: % Analysis 2020-2025
Table 20 Cat Population 2020-2025
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025
Table 22 Sales of Cat Food by Category: Volume 2020-2025
Table 23 Sales of Cat Food by Category: Value 2020-2025
Table 24 Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 25 Sales of Cat Food by Category: % Value Growth 2020-2025
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
Table 28 NBO Company Shares of Cat Food: % Value 2020-2024
Table 29 LBN Brand Shares of Cat Food: % Value 2021-2024
Table 30 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
Table 31 Distribution of Cat Food by Format: % Value 2020-2025
Table 32 Forecast Sales of Cat Food by Category: Volume 2025-2030
Table 33 Forecast Sales of Cat Food by Category: Value 2025-2030
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030

Dog Food in Finland

KEY DATA FINDINGS

Dog treats and mixers’ strong performance reflects broader pet humanisation trend
Vafo Group invests strongly in dog food in Finland
Pet shops and superstores retain the trust of consumers although retail e-commerce continues to develop and grow
Premium dry dog food to gain momentum as the choice for tailored, high-quality diets
Retail e-commerce to continue to develop and grow as a channel for dog food
Innovation to span products, packaging and experiences
Summary 3 Dog Food by Price Band 2025
Table 36 Dog Owning Households: % Analysis 2020-2025
Table 37 Dog Population 2020-2025
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
Table 39 Sales of Dog Food by Category: Volume 2020-2025
Table 40 Sales of Dog Food by Category: Value 2020-2025
Table 41 Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 42 Sales of Dog Food by Category: % Value Growth 2020-2025
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
Table 45 NBO Company Shares of Dog Food: % Value 2020-2024
Table 46 LBN Brand Shares of Dog Food: % Value 2021-2024
Table 47 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
Table 48 Distribution of Dog Food by Format: % Value 2020-2025
Table 49 Forecast Sales of Dog Food by Category: Volume 2025-2030
Table 50 Forecast Sales of Dog Food by Category: Value 2025-2030
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030

Other Pet Food in Finland

KEY DATA FINDINGS

Stable purchasing habits to satisfy routine feeding needs
Versele-Laga benefits from a wide product range and a quality and innovation focus
Pet shops and superstores dominate through wide assortments and expertise
Fish food to offer some bright spots in a stagnating category
Digitalisation trend to foster further growth opportunities for retail e-commerce
Low innovation to undermine the category
Table 53 Other Pet Population 2020-2025
Table 54 Sales of Other Pet Food by Category: Volume 2020-2025
Table 55 Sales of Other Pet Food by Category: Value 2020-2025
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 57 Sales of Other Pet Food by Category: % Value Growth 2020-2025
Table 58 LBN Brand Shares of Bird Food: % Value 2021-2024
Table 59 LBN Brand Shares of Fish Food: % Value 2021-2024
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
Table 61 Distribution of Other Pet Food by Format: % Value 2020-2025
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
Table 63 Forecast Sales of Other Pet Food by Category: Value 2025-2030
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030

Pet Products in Finland

KEY DATA FINDINGS

Essentiality boosts the demand for pet healthcare
Focus on pet healthcare helps Orion gain the leading position
Pet shops and superstores continue to satisfy consumers of pet products although online shopping gains traction
Cat litter to benefit from innovation and rising need
Convenience and broader selections to continue to drive retail e-commerce
Innovation to gain importance in pet products
Table 66 Sales of Pet Products by Category: Value 2020-2025
Table 67 Sales of Pet Products by Category: % Value Growth 2020-2025
Table 68 Sales of Pet Healthcare by Type: % Value 2020-2025
Table 69 Sales of Other Pet Products by Type: % Value 2020-2025
Table 70 NBO Company Shares of Pet Products: % Value 2020-2024
Table 71 LBN Brand Shares of Pet Products: % Value 2021-2024
Table 72 Distribution of Pet Products by Format: % Value 2020-2025
Table 73 Forecast Sales of Pet Products by Category: Value 2025-2030
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030
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The following categories and subcategories are included:

Pet Care

        • Cat Treats and Mixers
          • Economy Dry Cat Food
          • Mid-Priced Dry Cat Food
            • Premium Therapeutic Dry Cat Food
            • Premium Non-Therapeutic Dry Cat Food
          • Economy Wet Cat Food
          • Mid-Priced Wet Cat Food
            • Premium Therapeutic Wet Cat Food
            • Premium Non-Therapeutic Wet Cat Food
        • Dog Treats and Mixers
          • Economy Dry Dog Food
          • Mid-Priced Dry Dog Food
            • Premium Therapeutic Dry Dog Food
            • Premium Non-Therapeutic Dry Dog Food
          • Economy Wet Dog Food
          • Mid-Priced Wet Dog Food
            • Premium Therapeutic Wet Dog Food
            • Premium Non-Therapeutic Wet Dog Food
      • Bird Food
      • Fish Food
      • Small Mammal/Reptile Food
    • Cat Litter
    • Pet Healthcare
    • Other Pet Products

Pet Care

This is the aggregation of pet food and pet products.

See all of our definitions
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This report originates from Passport, our Pet Care research and analysis database.

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