Value sales of pet care in Indonesia are slowing in 2025, while volume sales are showing a slight decline. After a year of subdued performance in 2024, the industry continues to face economic uncertainty in 2025, and the weakening of purchasing power among existing pet owners translates into only modest value growth. However, the contraction in demand is counterbalanced by an expanding base of pet owners, particularly in urban areas where smaller household sizes are fuelling a rise in pet companionship. This demographic shift is driving greater adoption of packaged pet food and other ready-to-use products, which offer convenience compared with homemade feeding solutions.
Overall pet food unit price growth in 2025 closely mirrors that of 2024, but unlike the previous year, retail volume is in decline. The expansion in unit prices is moderated by the growing strength of economy pet food, as many local consumers trade down to manage daily expenses.
Central Proteinaprima retains leadership in overall pet food, leveraging its extensive portfolio across cat, dog and other pet food, with its Bolt brand leading in cat food and dog food, and Takari leading in other pet food (fish food). Competitive selling prices that can rival imported Chinese brands underpin Central Proteinaprima’s stronghold. Evo Nusa Bersaudara emerged as one of the fastest-growing companies in 2024, propelled by the affordability of its imported brands Life Cat and Ori Cat, and is set to benefit further from the start of local manufacturing of economy wet cat food in early 2025.
Pet shops and superstores remains the dominant channel for pet care in 2025, holding the majority share and continuing to grow. The store’s appeal lies in their breadth of product offerings and competitive pricing, combined with an expanding network of smaller-format outlets in suburban areas. Small local grocers, meanwhile, is the fastest-growing channel, while convenience retailers is also gaining traction through expanded pet food assortments, private label offerings from chains like Indomaret, and new brands such as Max Life and Mars’ Kitekat. These stores frequently match other grocery channels in terms of offering discounts.
Value sales of pet care are set to see strong rises throughout the forecast period, while volume sales will return to positive, steady growth. Price remains a key consideration, especially for lower-middle-income consumers and early-career Gen Zs with limited disposable income. As such, consumers are prioritising core nutrition over treats, snacks and supplements, driving demand for fortified and functional pet food variants. Although such products are currently offered largely by premium brands such as Royal Canin, the expectation is that functional formulations will become more widely available at more affordable prices.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Pet Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Pet Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Care
This report originates from Passport, our Pet Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!