The pet care market in Israel is expected to see growth in both volume and value terms in 2024. Pet organisations and shelters have made it clear that pet adoptions decreased significantly in the second half of 2022, with this continuing into 2023, while pet abandonment rose over the same period.
Pet care prices have continued to rise in the Israeli market, and locals are increasingly strapped for cash as they are paying more for many basic necessities, such as food, electricity, and water. Nonetheless, locals have continued to treat their pets as members of the family, with many continuing to purchase premium foods and toys.
Pet care in Israel is home to a highly saturated and competitive landscape, with an extensive array of local and international brands vying for the attention of increasingly discerning pet owners. This diverse selection includes products from major importers as well as smaller importers which bring in niche international brands not typically found through larger distribution channels.
With the experience of the COVID-19 crisis, a significant proportion of pet owners have embraced the convenience of purchasing pet food through phone orders or online platforms, fostering a strong foundation for e-commerce within the sector. Given the inherent loyalty of pet owners to specific brands or products, once they establish a routine of ordering pet food through these channels, they are likely to maintain the habit.
The pet humanisation trend provides a platform for the continued premiumisation of pet care products and services in the forecast period. As consumers become increasingly discerning and knowledgeable about the nutritional needs and wellbeing of their pets, demand for high-quality, premium offerings is likely to grow.
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Understand the latest market trends and future growth opportunities for the Pet Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Pet Care
This report originates from Passport, our Pet Care research and analysis database.
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