Pet Care in Romania

May 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in Romania?
  • Which are the leading brands in Pet Care in Romania?
  • How are products distributed in Pet Care in Romania?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Pet Care in Romania

Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
Table 1 Pet Populations 2020-2025
Table 2 Sales of Pet Food by Category: Volume 2020-2025
Table 3 Sales of Pet Care by Category: Value 2020-2025
Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025
Table 6 NBO Company Shares of Pet Food: % Value 2020-2024
Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
Table 11 Distribution of Pet Care by Format: % Value 2020-2025
Table 12 Distribution of Pet Care by Format and Category: % Value 2025
Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025
Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030
Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030

DISCLAIMER

Summary 1 Research Sources

Cat Food in Romania

KEY DATA FINDINGS

Easing inflation and pet humanisation support value growth
Nestlé retains leadership while local players increase competitive pressure
Pet shops lead while hypermarkets support economy growth
Affordability and premiumisation to shape future demand
E-commerce expands household reach through premium access
Innovation to target premium niches and breed-specific needs
Summary 2 Cat Food by Price Band 2025
Table 19 Cat Owning Households: % Analysis 2020-2025
Table 20 Cat Population 2020-2025
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025
Table 22 Sales of Cat Food by Category: Volume 2020-2025
Table 23 Sales of Cat Food by Category: Value 2020-2025
Table 24 Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 25 Sales of Cat Food by Category: % Value Growth 2020-2025
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
Table 28 NBO Company Shares of Cat Food: % Value 2020-2024
Table 29 LBN Brand Shares of Cat Food: % Value 2021-2024
Table 30 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
Table 31 Distribution of Cat Food by Format: % Value 2020-2025
Table 32 Forecast Sales of Cat Food by Category: Volume 2025-2030
Table 33 Forecast Sales of Cat Food by Category: Value 2025-2030
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030

Dog Food in Romania

KEY DATA FINDINGS

Economic stabilisation and adoption trends support value recovery
Mars Romania retains leadership while Nestlé and premium brands gain ground
Modern grocery and specialist retailers dominate, but e-commerce surges
Stabilising inflation and improved affordability will sustain growth
E-commerce will deepen household reach and improve access
Innovation to target both price sensitivity and personalisation
Summary 3 Dog Food by Price Band 2025
Table 36 Dog Owning Households: % Analysis 2020-2025
Table 37 Dog Population 2020-2025
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
Table 39 Sales of Dog Food by Category: Volume 2020-2025
Table 40 Sales of Dog Food by Category: Value 2020-2025
Table 41 Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 42 Sales of Dog Food by Category: % Value Growth 2020-2025
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
Table 45 NBO Company Shares of Dog Food: % Value 2020-2024
Table 46 LBN Brand Shares of Dog Food: % Value 2021-2024
Table 47 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
Table 48 Distribution of Dog Food by Format: % Value 2020-2025
Table 49 Forecast Sales of Dog Food by Category: Volume 2025-2030
Table 50 Forecast Sales of Dog Food by Category: Value 2025-2030
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030

Other Pet Food in Romania

KEY DATA FINDINGS

High cost of living limits category expansion despite minor pet population growth
Vitakraft leads, with international brands dominating the landscape
Pet shops lead, but e-commerce proves the most dynamic channel
Modest growth expected as prepared food supplements artisanal diets
E-commerce remains small but accelerates due to assortment and convenience
Innovation to focus on health and functional alternatives to artisanal diets
Table 53 Other Pet Population 2020-2025
Table 54 Sales of Other Pet Food by Category: Volume 2020-2025
Table 55 Sales of Other Pet Food by Category: Value 2020-2025
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 57 Sales of Other Pet Food by Category: % Value Growth 2020-2025
Table 58 LBN Brand Shares of Bird Food: % Value 2021-2024
Table 59 LBN Brand Shares of Fish Food: % Value 2021-2024
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
Table 61 Distribution of Other Pet Food by Format: % Value 2020-2025
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
Table 63 Forecast Sales of Other Pet Food by Category: Value 2025-2030
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030

Pet Products in Romania

KEY DATA FINDINGS

Health focus drives growth despite economic pressures
Pet Product SRL leads through strength in cat litter
Veterinary clinics lead while pet shops and superstores accelerate
Health and responsibility to shape demand amid persistent cost pressures
E-commerce expands reach with convenient, bulk-friendly solutions
Innovation focuses on mental stimulation and functional wellbeing
Table 66 Sales of Pet Products by Category: Value 2020-2025
Table 67 Sales of Pet Products by Category: % Value Growth 2020-2025
Table 68 Sales of Pet Healthcare by Type: % Value 2020-2025
Table 69 Sales of Other Pet Products by Type: % Value 2020-2025
Table 70 NBO Company Shares of Pet Products: % Value 2020-2024
Table 71 LBN Brand Shares of Pet Products: % Value 2021-2024
Table 72 Distribution of Pet Products by Format: % Value 2020-2025
Table 73 Forecast Sales of Pet Products by Category: Value 2025-2030
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030
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The following categories and subcategories are included:

Pet Care

        • Cat Treats and Mixers
          • Economy Dry Cat Food
          • Mid-Priced Dry Cat Food
            • Premium Therapeutic Dry Cat Food
            • Premium Non-Therapeutic Dry Cat Food
          • Economy Wet Cat Food
          • Mid-Priced Wet Cat Food
            • Premium Therapeutic Wet Cat Food
            • Premium Non-Therapeutic Wet Cat Food
        • Dog Treats and Mixers
          • Economy Dry Dog Food
          • Mid-Priced Dry Dog Food
            • Premium Therapeutic Dry Dog Food
            • Premium Non-Therapeutic Dry Dog Food
          • Economy Wet Dog Food
          • Mid-Priced Wet Dog Food
            • Premium Therapeutic Wet Dog Food
            • Premium Non-Therapeutic Wet Dog Food
      • Bird Food
      • Fish Food
      • Small Mammal/Reptile Food
    • Cat Litter
    • Pet Healthcare
    • Other Pet Products

Pet Care

This is the aggregation of pet food and pet products.

See all of our definitions
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This report originates from Passport, our Pet Care research and analysis database.

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