Pet Care in Norway

April 2024
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EUR 2,275
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in Norway report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in Norway?
  • Which are the leading brands in Pet Care in Norway?
  • How are products distributed in Pet Care in Norway?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Pet Care in Norway

Pet care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for pet care?
Table 1 Pet Populations 2019-2024
Table 2 Sales of Pet Food by Category: Volume 2019-2024
Table 3 Sales of Pet Care by Category: Value 2019-2024
Table 4 Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 5 Sales of Pet Care by Category: % Value Growth 2019-2024
Table 6 NBO Company Shares of Pet Food: % Value 2019-2023
Table 7 LBN Brand Shares of Pet Food: % Value 2020-2023
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
Table 11 Distribution of Pet Care by Format: % Value 2019-2024
Table 12 Distribution of Pet Care by Format and Category: % Value 2024
Table 13 Distribution of Dog and Cat Food by Format: % Value 2019-2024
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2024
Table 15 Forecast Sales of Pet Food by Category: Volume 2024-2029
Table 16 Forecast Sales of Pet Care by Category: Value 2024-2029
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Cat Food in Norway

KEY DATA FINDINGS

Economic pressures take their toll on sales of cat food
Financial pressures force owners to cut out treats
Prima Cat enters the market with high-quality regionally produced range
Animal charities and associations pushing for mandatory cat registrations
Players launching premium cat food but at more competitive prices
Private label expected to branch out into offering premium cat food
Table 19 Cat Owning Households: % Analysis 2019-2024
Table 20 Cat Population 2019-2024
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2019-2024
Summary 2 Cat Food by Price Band 2024
Table 22 Sales of Cat Food by Category: Volume 2019-2024
Table 23 Sales of Cat Food by Category: Value 2019-2024
Table 24 Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 25 Sales of Cat Food by Category: % Value Growth 2019-2024
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2019-2024
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2019-2024
Table 28 NBO Company Shares of Cat Food: % Value 2019-2023
Table 29 LBN Brand Shares of Cat Food: % Value 2020-2023
Table 30 LBN Brand Shares of Cat Treats and Mixers: % Value 2020-2023
Table 31 Distribution of Cat Food by Format: % Value 2019-2024
Table 32 Forecast Sales of Cat Food by Category: Volume 2024-2029
Table 33 Forecast Sales of Cat Food by Category: Value 2024-2029
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2024-2029

Dog Food in Norway

KEY DATA FINDINGS

Economic pressures take their toll on dog food sales but owners remain loyal to their preferred products
Local players expanding the range of dog treats and mixers
Discounters pick up share but distribution landscape remains fairly stable
Acquisitions, new product development and marketing should all support a recovery in dog food as the economy stabilises
E-commerce still full of potential despite seeing slower growth
Dog treats expected to become healthier and more sophisticated
Table 36 Dog Owning Households: % Analysis 2019-2024
Table 37 Dog Population 2019-2024
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2019-2024
Summary 3 Dog Food by Price Band 2024
Table 39 Sales of Dog Food by Category: Volume 2019-2024
Table 40 Sales of Dog Food by Category: Value 2019-2024
Table 41 Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 42 Sales of Dog Food by Category: % Value Growth 2019-2024
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2019-2024
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2019-2024
Table 45 NBO Company Shares of Dog Food: % Value 2019-2023
Table 46 LBN Brand Shares of Dog Food: % Value 2020-2023
Table 47 LBN Brand Shares of Dog Treats and Mixers: % Value 2020-2023
Table 48 Distribution of Dog Food by Format: % Value 2019-2024
Table 49 Forecast Sales of Dog Food by Category: Volume 2024-2029
Table 50 Forecast Sales of Dog Food by Category: Value 2024-2029
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2024-2029
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2024-2029

Other Pet Food in Norway

KEY DATA FINDINGS

Increasing welfare concerns around rabbits
Premiumisation being seen in other pet food as owners become more knowledgeable and more demanding
VetZoo launches healthier and more sustainable pet food line
Increasing pressure to improve animal welfare should benefit sales of higher-quality small mammal food
Treats expected to become more commonplace in other pet food
Distribution landscape expected to remain stable
Table 53 Other Pet Population 2019-2024
Table 54 Sales of Other Pet Food by Category: Volume 2019-2024
Table 55 Sales of Other Pet Food by Category: Value 2019-2024
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 57 Sales of Other Pet Food by Category: % Value Growth 2019-2024
Table 58 LBN Brand Shares of Bird Food: % Value 2020-2023
Table 59 LBN Brand Shares of Fish Food: % Value 2020-2023
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2020-2023
Table 61 Distribution of Other Pet Food by Format: % Value 2019-2024
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2024-2029
Table 63 Forecast Sales of Other Pet Food by Category: Value 2024-2029
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2024-2029
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2024-2029

Pet Products in Norway

KEY DATA FINDINGS

Slower demand for pet accessories as consumers take a more conservative approach to spending
Convenience trend informing new product development
Free veterinary clinic opens in Oslo with demand for pet healthcare products and services remaining strong
Sales likely to slow as Norway’s pet population stagnates
Cat litter set to benefit from investment in new product development and innovation
Owners unlikely to put a price on the health of their pets
Table 66 Sales of Pet Products by Category: Value 2019-2024
Table 67 Sales of Pet Products by Category: % Value Growth 2019-2024
Table 68 Sales of Pet Healthcare by Type: % Value 2019-2024
Table 69 Sales of Other Pet Products by Type: % Value 2019-2024
Table 70 NBO Company Shares of Pet Products: % Value 2019-2023
Table 71 LBN Brand Shares of Pet Products: % Value 2020-2023
Table 72 Distribution of Pet Products by Format: % Value 2019-2024
Table 73 Forecast Sales of Pet Products by Category: Value 2024-2029
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2024-2029
The following categories and subcategories are included:

Pet Care

        • Cat Treats and Mixers
          • Economy Dry Cat Food
          • Mid-Priced Dry Cat Food
            • Premium Therapeutic Dry Cat Food
            • Premium Non-Therapeutic Dry Cat Food
          • Economy Wet Cat Food
          • Mid-Priced Wet Cat Food
            • Premium Therapeutic Wet Cat Food
            • Premium Non-Therapeutic Wet Cat Food
        • Dog Treats and Mixers
          • Economy Dry Dog Food
          • Mid-Priced Dry Dog Food
            • Premium Therapeutic Dry Dog Food
            • Premium Non-Therapeutic Dry Dog Food
          • Economy Wet Dog Food
          • Mid-Priced Wet Dog Food
            • Premium Therapeutic Wet Dog Food
            • Premium Non-Therapeutic Wet Dog Food
      • Bird Food
      • Fish Food
      • Small Mammal/Reptile Food
    • Cat Litter
    • Pet Healthcare
    • Other Pet Products

Pet Care

This is the aggregation of pet food and pet products.

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This report originates from Passport, our Pet Care research and analysis database.

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